Umesh Singh

Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.

How to Start a Successful Online Branding Campaign

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branding campaign

Branding represents the identity of a product/service. The original name, logo, value, mission, and quality of products are several factors that contribute to the development of your brand’s image.

People will use your brand’s image to identify and differentiate the choices they have when buying products. Will they choose brand X or brand Y?

The decision often reflects how strong a brand is compared to another because after all, the end result is often sales and profit.

Do You Know Why Nobody Reads Your Blog (And, How You Can Change it Forever?)

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Nobody reading your blog

Starting a blog is easy.

Attract readers, not so much. In the blogs that I audit, comes a few cases a moment of great sincerity in which I usually listen: “The truth is that I think nobody reads my blog.”

As a blog author, the fear of not being read is surely one of the most common. But when the statistics come and show you that your fears are coming true, you always have a bad time. Perhaps this explains why the blog dropout rate is so high in novice bloggers.

5 Solid Reasons to Use Content Marketing for Business Growth

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use content marketing

The use of content marketing as a communication tool facilitates the marketing and distribution of the product or service.

…but why should you use Content Marketing in your company?

What are the benefits of content marketing would be if you use it for branding of your products?

Not sure, yet?

The Ultimate Guide to Keyword Research

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keyword research

The most challenging questions people come across while posting an article or starting a business are:
“How can I find the perfect keywords that my competition doesn’t know about?”

“What is the best keyword research tool in the market these days?”

“How will I know if a particular keyword is too hard to rank for?”

“Should I still target keywords or try to look for topics instead?”

Outsourcing SEO – Everything You Need to Know

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outsourcing seo

There are basically two main approaches when it comes to search engine marketing: SEO and PPC.

In a perfect situation, company would invest in both of them: you would have a solid boost through paid campaign while waiting for your rankings to kick in.

This is why people usually refer to PPC as a short term solution while SEO is perceived as a long term solution.

Although we usually see SEO as something that brings us longevity, most websites start their optimization by employing an outsourced company.