With the rise of different social networks comes the rise of social media influencers as well. Who are they, and what good can they bring to your brand or business? Read on.
The first widespread use of influence in marketing can be dated back to the late 1800s where the influence of popular celebrities are leveraged to market cigarettes and home goods services. And from then on, the influence of prominent personalities and the biggest names in different industries are used to market products and services.