Starting a blog is easy.
Attract readers, not so much. In the blogs that I audit, comes a few cases a moment of great sincerity in which I usually listen: “The truth is that I think nobody reads my blog.”
As a blog author, the fear of not being read is surely one of the most common. But when the statistics come and show you that your fears are coming true, you always have a bad time. Perhaps this explains why the blog dropout rate is so high in novice bloggers.