Umesh Singh

Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.

A Step-by-Step Guide on How to Start an SEO Campaign

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seo campaign

SEO has been evolving ever since Internet and social media is being used for advertising and it is also going to change in the future dramatically.

It has been a bit easier in the past years to dominate the website ranking through applying SEO techniques; all one had to do is to build the anchor text links.

SEO is not going to be that easy anymore, but there is still a way to dominate the search engines like Google and Yahoo by following our step by step guide to starting an SEO campaign.

Do You Know Why Nobody Reads Your Blog (And, How You Can Change it Forever?)

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Nobody reading your blog

Starting a blog is easy.

Attract readers, not so much. In the blogs that I audit, comes a few cases a moment of great sincerity in which I usually listen: “The truth is that I think nobody reads my blog.”

As a blog author, the fear of not being read is surely one of the most common. But when the statistics come and show you that your fears are coming true, you always have a bad time. Perhaps this explains why the blog dropout rate is so high in novice bloggers.

5 Solid Reasons to Use Content Marketing for Business Growth

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use content marketing

The use of content marketing as a communication tool facilitates the marketing and distribution of the product or service.

…but why should you use Content Marketing in your company?

What are the benefits of content marketing would be if you use it for branding of your products?

Not sure, yet?

The Ultimate Guide to Keyword Research

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keyword research

The most challenging questions people come across while posting an article or starting a business are:
“How can I find the perfect keywords that my competition doesn’t know about?”

“What is the best keyword research tool in the market these days?”

“How will I know if a particular keyword is too hard to rank for?”

“Should I still target keywords or try to look for topics instead?”

Outsourcing SEO – Everything You Need to Know

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outsourcing seo

There are basically two main approaches when it comes to search engine marketing: SEO and PPC.

In a perfect situation, company would invest in both of them: you would have a solid boost through paid campaign while waiting for your rankings to kick in.

This is why people usually refer to PPC as a short term solution while SEO is perceived as a long term solution.

Although we usually see SEO as something that brings us longevity, most websites start their optimization by employing an outsourced company.

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