3 Ways to Effectively Promote an Affiliate Product (on Your Blog)

promote affiliate product

Table of Contents

When you’re a blogger, making money online is one of the greatest dreams.

And sadly for most, that’s all it’ll ever be. A dream.

But luckily for you, your dream can come true.

If you’re willing to use your time effectively, work hard, stay determined, and follow my advice, I can guarantee you make your first dollar within weeks. Maybe even days.

How, you may ask?

Two words:

Affiliate marketing.

What is Affiliate Marketing?

Perhaps the simplest way to put it…

Affiliate marketing is where you become an affiliate/salesperson of a product or company and promote it in exchange for a piece of every sale.

You promote using an affiliate link. And everything is tracked by an affiliate program, which is basically some computer software. It tracks your clicks, sales, and everything else that’s important.

When you cross a certain threshold, let’s say $100, the affiliate program sends you the money via bank, check, PayPal, etc.

So let’s back it up:

  • You find a product and join its affiliate program
  • You get your affiliate link and promote it to your visitors
  • The affiliate program tracks everything and sends you your commissions when it’s time

Simple enough, eh?

Sure. But, promoting your affiliate product to your blog visitors isn’t as simple as saying “Hey! Buy this awesome product now!”

There are several ways to do this effectively. Some are harder than most.

I’ll show you the three that are most-doable. So let’s check them out.

#1. The Product Review Post

Product reviews are one of the most used techniques when affiliates are promoting their products. For good reason, too. They’re highly effective.

If you were to compare a product review to an affiliate banner ad displayed somewhere on your site, the product review would win 99 to 1.

Believe me. I’ve tried. I had an affiliate banner ad on my sidebar for 100 days exactly and got 8 clicks. Out of the 8, only 1 went on to make the purchase.

Why is it?

Well, for one, banner ads are a crap way to promote affiliate products. (People rarely click on ads nowadays.)

With product reviews, you can show the product off without any distractions from other products. It’s just you, the reader, and the product.

And that’s not all…

Thousands of consumers search for reviews every day. About 70% of them rely on product reviews before they buy something. 72% will make the purchase after reading positive reviews.

This also means they search for reviews. And what do people do when they search the web?

Google it.

Since Google is the largest search engine and the best source of free organic traffic, ranking your product review posts high can lead to an endless supply of potential affiliate product customers.

If that doesn’t put a smile on your affiliate face, I don’t know what will.

A few things to keep in mind when you’re creating your product review post:

  • Show the reader the product work (with real life examples.)
  • Show the reader all the product’s important features
  • Don’t hesitate to show the product’s cons
  • Show them how to use the product (effectively.)

#2. The Product Roundup Post

You may be thinking of the comparisons when you read product roundup posts.

If so, no. These are not product comparison posts.

And they’re not mentioned anywhere else in this post.

A product roundup rounds up a broad range of products.

Unlike comparisons, where you go more specific.

For example – 99 Online Marketing Tools You Won’t Be Able to Live Without from WordStream.

This one’s broken up into several categories.

If it were a comparison post, its topic would be one of those categories.

You see where I’m getting at?

These product roundups can not only generate affiliate sales but also drive loads of traffic.

That’s if you promote it effectively, which would be done by reaching out to the product owners and letting them know you’ve featured their product.

They’d happily share it with their social media followers.

And that’s not all.

If you haven’t thought of it already, you would be able to promote an X amount of affiliate products in these.

You could even become an affiliate of every single product in your roundup if you feel like it.

Exciting, isn’t it?

A few things to keep in mind when you’re creating your product roundup post:

  • You only need around 50-word summaries for each product. No need to go in-depth.
  • You need images, but not for every single product you feature. Consider using one image per category.
  • The more products you feature, the more likely the post achieves success.

#3. The Expert Roundup Post, Affiliate Style

You’ve seen expert roundups before, right?

They’re the ones that are usually titled like this: “27 Top Bloggers Share Their Biggest Mistakes.”

But that’s not what you’re going to do.

Instead of doing it like everyone else, you’re going to sprinkle some affiliate dust on it and make some money.

This means your expert roundup will be featuring experts sharing their favorite tools.

Do you want an example?

No problem.

Robbie Richards created this beast of an expert roundup last year. He got 143 pros to share their top 3 SEO tools and manged to get more than 9,000 shares and tens of thousands of views.

the best seo tools

His other one features 61 experts who share their best keyword research tools. This was created over 2 years ago. And yet, it’s still ranking on the second position in the Google SERPs for search terms related to its topic (which is keyword tools).

best keyword research tools

Very impressive stuff, isn’t it?

A few things to keep in mind when you’re creating your affiliate-style expert roundup post:

  • Ask as many people you can. The more, the merrier. Consider asking up-and-comers and semi-pros to contribute.
  • Towards the top of the post, have a section where you rank the most voted/featured products. If you don’t know what I mean, go back to Robbie Richards’ posts.
  • If you need additional help with creating the actual post, visit Tor’s guide on the Sumo blog.


The 3 affiliate promo techniques above may not turn you into a super affiliate overnight, but they’ll get you on the right track.

In fact, using just one of the methods will work so well your affiliate account will look like giant stairs. All you have to do is make a blog and start right now.

If you have any questions, comments, or concerns, let us know in the comments section below.

And don’t forget to give the post a big thumbs up (by sharing it with your people).

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Picture of Umesh Singh
Umesh Singh
Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.

7 thoughts on “3 Ways to Effectively Promote an Affiliate Product (on Your Blog)”

  1. Hey bro,
    Good approach to affiliate marketing.
    I like the touch to Product Roundup and Expert Roundup Posts. With affiliate marketing in mind, crafting these post types will definitely increase commissions.

    Thanks for the post, bro

  2. Hi Brother,

    It’s good to see you on my blog. Many are entering in the affiliate marketing but very few of them actually able to make money because they know to promote their affiliate product and earn huge cash.

    Product Roundup and Expert Roundup Posts are awesome ways to promote an affiliate product in blog.

    Umesh Singh

  3. Hi Robin,

    Affiliate marketing is awesome if one do it right. But the problem is many don’t know how exactly promote their affiliate product. Write review on blog alone won’t work unless you promote that content.

    Thanks for the comment.

    – Umesh Singh

  4. Hey Julian,

    Affiliate marketing is, and has been one of the go to income streams for bloggers and everyone else trying to earn a dollar digitally for many years. Review posts are the best when it comes to promotion of a product or service.

    It gives your readers an unbiased view of the product they may think of buying in future. Readers treat these reviews seriously. I mean they are gonna take your word for it. So you better use this opportunity to give your readers a justified and compelling reason to buy the product. Eventually, thanks for sharing these wonderful tips with us.

    With best wishes,

    Amar kumar

  5. Hi Umesh,
    Thanks a ton for your post regarding the promotion of a affiliate product in a blog. I was looking on the ways to earn through my blog and I was excited that I came across your post and learnt How to Promote an affiliate product through my blog. I’m really happy that I’ve learnt how Product Roundup and Expert Roundup Posts help a blog in promoting an affiliate product
    Have a great day 🙂


  6. Thank for the great article man, most of the beginners are not aware of promoting a product, this tips really making sense, I am sure this will be useful for them to promote the product in right way, keep doing this great work.

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