If you are serious about your online business, you NEED to optimize your website for Mobile SEO.
Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business.
And it’s becoming even more serious marketing tactics every day.
In today’s guide, you’re going to learn everything you need to know about Mobile SEO optimization.
What is Mobile SEO?
Mobile search engine optimization is following the best practices to make your website easily accessible to the smartphone and tablet users. Mobile SEO optimization activity also involves making your website search engine friendly.
Should We Care About Mobile SEO?
Of course, when you are optimizing your website for Google.
Here’s the interesting part…
A mobile optimized website does not only rank well in the search engine but, ALSO increases your conversion rate by 160%.
Even Google wants people to have a mobile-optimized website in the FIRST place.
To make it happen…
…Google rolled out its Mobile-Friendly Update (Mobilegeddon) and started penalizing sites which are not mobile SEO optimized.
I know what you’re thinking…
What Is Google’s Mobile-First Index?
Google’s Mobile-first Index ranks a web page based on the content that appears on the mobile, not the desktop as it used to be.
Earlier, Google used to rank two versions of a website: mobile version and desktop version.
If someone searches from mobile they see the mobile version starting with “M” whereas desktop searchers see the same website.
But now, you can search through any device Google will show you results from their mobile index.
As you can see that there are no changes in the content of both versions of the site.
How to Optimize Your Website for Mobile SEO
Let me share a secret with you…
If you really want to get succeed with mobile SEO ranking you need to give what Google wants.
To put it differently, your website should be mobile-optimized and must be open on mobile devices.
You aren’t using the “M” version of your website. Are you?
Stop using that if you are still using a mini version of your website.
Google hates that.
Don’t be sad…
…building mobile optimized website is not as hard as you think.
You can make a mobile website using these simple mobile website design methods.
1. Make a mini version of your website
We just talked about it, didn’t we?
This is where you make a different website with the same content as desktop website. The only difference is – it only serves mobile users.
For example – Your original website is example.com, it’s mobile version would be
But there is one problem…
Building a mini mobile site is not good for SEO. Furthermore, you’ll need multiple URLs to do mobile search engine optimization.
If you take my advice, I wouldn’t recommend building this type of mobile website.
In other words, this is not the mobile SEO best practices.
But I have something for you…
2. Responsive Design
It must be a part of your mobile SEO strategy when you are working on mobile search optimization.
Responsive website adopts the device screen size in which it is opening.
The best part?
It serves the same content for everyone whether it is a desktop user or a mobile user.
Apart from that, there are other benefits of responsive websites:
- Don’t need multiple websites to serve the same content (Good for SEO)
- Better user experience with fast loading speed (all about RankBrain update)
- More mobile traffic No redirects that minimize the technical SEO errors Boost the audience engagement Increase the conversion rate
Don’t believe me?
How about if Google says itself that it loves responsive layout?
Ever wonder how does you responsive website looks on different mobile devices?
Well, here is an awesome tool that you can use to see how your website looks on different mobile devices (tablets, iPhone, etc.)
Make Your Content Easy to Read on Mobile Devices
Let me be honest with you this time:
Your audience hates your website, they don’t even want to visit your website again…
…when you make them scroll on LEFT to RIGHT on the mobile devices.
Actually, there are still lots of websites out there that are technically mobile optimized but the content on that is hard to read.
Here are some tips that you can use you make your mobile content more readable:
- Make sure your font pixels are at least 14
- Keep short paragraphs to increase readability
- Make sure your font and background are the contrast (it helps read content in light)
- Use strong headlines
- Use multiple sub-heads to grab the attention of users
- Make white spaces your friend
How to Increase Mobile UX?
Having a mobile optimized website is not enough unless it provides eye-pleasing user-experience.
Here are some quick mobile UX hacks that you can use to boost up your site’s usability for mobile users.
1. Use Short Forms
On a desktop having a form with multiple options is okay – but it’s not going to work on mobile.
In other words, people will easily get frustrated to see a long form that covers almost complete mobile screen.
This is why I recommend keeping the form as short as possible.
2. Make Feature Image Small
Mobile users have less patience than desktop users.
They want results fast and don’t like to scroll too much LIKE this:
In order to make them happy make your header image short.
3. Make Your Call To Action Visible
You know mobile users are like always in a hurry, they don’t like too much scrolling to something they want.
In fact, they want things to show up as soon as page loads. This is why it is important to place your CTA (Call To Action) button is an obvious screen location and make sure it accessible with one touch.
4. Make Navigation Simple to Find Services Easy
Webpages works in a different way on the mobile devices.
Especially when you have multi-level menus, it doesn’t help but force the audience to leave the websites because of frustration.
Simple and little option menu is best to increase the conversion on mobile devices.
Write for Small Screen
When creating content for the website always keep in mind your mobile audience.
Small fonts are hard to read on mobile because of the small screen.
Avoid too many long sentences, keep your paragraphs to around 2-3 sentences as well as use bullets points and multiple sub-headings.
User-experience is one of the big factors of mobile search engine optimization as well as conversion.
To find the issues check your content on smartphones.
Optimize Your Website for Voice Search
Voice search is the next big thing the world are looking for.
It has become more interesting since Apple’s Siri, Amazon’s Alexa and Google’s Home assistant had come into action.
Don’t forget the voice search when optimizing your content for mobile.
People like voice search more than typing their query. In fact, 50% of all searches will be voice searches by 2020, whereas 41% are already using voice search.
Therefore, you have to prepare your content for those users. It doesn’t only help you answer the query of mobile users but also can lead you the feature snippet or Google’s answer box.
To optimize your website for voice search seo, you need to look for the questions that your potential audience might be looking for.
Tools like Google’s autofill and Answer the public might help to find the ideas for your content.