This is the guest post by Hristina Nikolovska.
For a marketing technique which first appeared in the 19th century, content marketing has truly grown to its full potential.
As a business, finding the right tool for advertising and promoting a brand while building a strong connection and engagement with the viewers is a difficult thing to achieve.
In this article, we are going to dive into further details to find out just how content marketing revolutionized business marketing and what makes it the best tool in our modern world.
A business company can’t pull off quality marketing without good content, which is why marketers have always been on a mission to find the best way to gain viewers’ attention, engage with them, and receive feedback.
But if they already found content marketing to be the best way to reach the audience, that begs another question:
What makes it so important?
Benefits and Importance of Content Marketing
For starters, content marketing has been shown to generate three times the number of leads per dollar spent paid search does.
The method of content marketing, when combined carefully with a strategic approach and regular content distribution for a clearly defined audience, can provide some skyrocketing results.
We can take a look at the first example of how efficient this method is if we go back to the 19th century when the then-new technological advances in communications and transportation allowed companies to build stronger connections with their customers.
It all started with a magazine known as The Furrow back in 1885 when they published an edition in which they shared information and advice for farmers on how to improve their business.
The number of viewers they reached and the feedback they received was unlike any other form of promotion or advertisement they had experienced previously.
The next great example of content marketing from back in the day comes from the French tire company Michelin which published a 400-page document in which they wrote tips and information for drivers, based around auto maintenance and travel advice.
Back to the present day, and now marketers are driven to find new ways to improve this method of content marketing, and there is no best way to do so than to use social media in this era of digital information.
The reason why experts believe social media is the next big step for content marketing is not only because there are target groups from all ages across the world but because it’s easy to engage with people and gain feedback on the content. After all, the opinions of the viewers are what matters the most.
In conclusion, it’s easy to see the changes that content marketing brought to the world of promotion, advertising, and customer engagement. We hope this article helped you learn some useful new information that you will use to your advantage!