This is guest post by Mansoor Bhanpurawala.
Starting a blog is easy.
Attract readers, not so much. In the blogs that I audit, comes a few cases a moment of great sincerity in which I usually listen: “The truth is that I think nobody reads my blog.”
As a blog author, the fear of not being read is surely one of the most common. But when the statistics come and show you that your fears are coming true, you always have a bad time. Perhaps this explains why the blog dropout rate is so high in novice bloggers.
And far from responding to topics like
- Improve your content
- Publish more often
- Learn SEO
- Networking with more influential bloggers
- Redesign your blog
I usually find myself with a deeper and earlier problem: In 99% of cases, if you do not get 100 visits a day in a few months, something is wrong with the blog’s approach.
You publish what you mean, instead of thinking for a few seconds about what people might want to read.
If you talk about a topic that interests a lot of people, even if you do everything wrong, you will receive many visits.
The reverse also applies. You can do everything well, but if you talk about a personal issue that only interests you and your mother, I fear you will not receive many visits.
Why is it so important?
I recommend you to see this talk by Simon Sinek, a TED speaker, called “If your do not understand people, you do not understand business.”
In it, Simon talks about a Case Study.
A homeless, a poor beggar on the street.
- The first day he puts on his sign: “I’m hungry, I’m cold, and I’m lonely.” He earned about 40 US $ in 10 hours on the street
- The next day, he changed the text of his poster (all other conditions remained the same) and earned $ 40 in 2 hours. What did you put on the poster? “If you can only give once a month, next time think of me.”
Do you want me to read you? Your blog copy is not only about you; it’s about them: your readers
So, I request a significant and permanent cut in your narcissistic personality, from today and forever.
Put yourself at the service of your readers.
How to prevent anyone from reading my blog?
And now that you have operated, I prescribe a good cure for listening attentively to your readers.
Act on the feedbacks your readers receive
I am referring to the comments and requests that enter by email from the blog. Take some time to research the needs of your readers further, contact these people, give them half an hour of your day to understand their context and their problems.
Target the ideas as they emerge in the conversations. Do this systematically for a couple of months.
Describe your ideal reader beyond socio-demographic data
Getting started with socio-demographic data is fine. Age, sex, marital status, location, purchasing power. Okay, it’s necessary but not enough. You have to go further and look for what joins you with your ideal reader.
What are your interests and passions?
- How your money is spent
- Passions – Leisure
- The magazines you read
- The clothes you buy
- Your favorite movie
- His favorite book
- The TV shows you follow – if you still see it
What are your values?
Values federate and unite people.
- The job
They are a block of cement much stronger than any other element, and it surpasses subjects of age, location or professional activity.
Get close to your dreams and desires.
On the Internet, it is values and goals that unite people, because people do not see and do not have “a prior.”
OK, and what to do with all this data?
So take an A4 sheet and write a detailed description of your ideal reader. Explain how you feel what your context is and what your goals are. What problems have you got? Finish the exercise by putting a name and looking for a photo on the Internet.
Yes. Face it.
And from today I want to stop writing for a diffuse mass called “my readers.”
No, I want you to talk to Raúl or María – your ideal reader – in each one of your posts. Like two lifelong friends having coffee in a coffee shop.
Post ideas for posts that can only succeed
The regular thing when you implement this mechanism of active listening in your blog is that you find patterns that repeat themselves. Patterns that should become the editorial pillars of your blog.
Solve the doubts of your readers as best you can.
There’s no more.
Rent an audience if you do not have one
Review the most prominent blogs in your niche, listen to conversations on Twitter, get lost in the forums closest to your topics, become a member of a virtual vertical themed community, etc.
Focus on the doubts of the people, in what they ask. You will discover that when you listen, the topics you can try on your blog are endless.
You can also sign up for Hangouts or webinars given by your competitors or the many events that may be occurring in your city. The idea is to analyze the turn of the questions thoroughly.
Do you apply it now?
Now that you have the right mindset get to work. I guarantee you that in less than three months you will have these 100 visits/day that you crave. And from there you can work more in depth on traffic generation tactics and start talking about conversions.
Yes, I mean turning readers into customers. That’s what this is about, right?
If you liked this article, please share it with your tribe in social networks. Thank you!