This is the guest post by Katherine Lane.
Level up your videos! With the right content and strategy, waiting for a lengthy period of time before you increase YouTube views is no longer applicable.
Make your YouTube videos viral.
Today, over 1 billion internet users globally spend an average of 15 to 25 minutes browsing and watching click-worthy videos on YouTube.
Whether the purpose is for information, entertainment, or both, the free to access content is truly beneficial. YouTube, as an effective social media platform, has become huge in the past few years since it started 10 years ago.
Statistics show that YouTube has 490 million unique visitors worldwide with a generated estimate of 92 billion page views per month as of February 2011.
What’s even more interesting is that a typical YouTube user spends as much as 5 hours and 50 minutes each month.
Thus when computed, together, we spend 2.9 billion hours on YouTube in one month. From 2015 to 2016, the amount of time the users consume on YouTube channels increased by 50%.
If the audience is that massive, online video marketing will further increase web traffic, which is beneficial for businesses or individuals who have something interesting to share.
What is inside?
1. How to/Tutorial
More than 90% of internet users watch this type of YouTube video. People need to learn sort of things, but going through the steps manually may be time-consuming.
How-to-cook videos, for instance, could save people from going through the hassle of buying a cooking book or enrolling in a cooking class.
All it takes now is just a click away. In the same manner that computer-related or technical tutorials keep smartphone users from hiring an IT expert.
Tutorials come from make-up, workout, carpentry to installation processing on your computer— anything under the Do-It-Yourself category helps you boost YouTube views. Depending on your field of expertise, put your skills into use by making this type of video.
2. Product Reviews
This is an in-depth discussion of the features and specifications of the product. YouTube users want to know honest reviews before buying the product, so make sure you demonstrate the functions well.
A Google Millward Brown CE 2014 study shows that 64% of electronic consumers watch video reviews before deciding which electronic product is worth purchasing.
Similar to unboxing video, this goes viral easily because YouTubers turn to this type of category for shopping inspiration. In fact, the review on iPhone alone has reached approximately 1.5 million views with 125k engagements.
3. Dance to the rhythm
What makes dance video viral and a potential ‘dance craze’ is its engaging beat and easy to remember moves. No YouTuber would not have viewed dance crazes that went viral such as, Gangnam style, Harlem shake, Pen-Pineapple-Apple-Pen, and Baby Shark, to name a few.
Most often, the weirder yet funny the dance video is, the more it becomes a trend and gets to be imitated by people.
Such videos are also usually featured by traditional media; thus, music owners get to earn extra for copyright purposes and even reach wider publicity.
If you are skilled in dancing, you might as well consider covering the dance crazes and watch your videos increase YouTube views.
To increase YouTube views, why not vlog about the things you are passionate about? One of the most popular and easiest to maintain is the video blogging.
All it requires is for you to have something interesting to share or talk about and build a connection with your audience. Just like web blogging, a vlog is often personal; therefore, the target audience belongs to the group who can relate to each other.
Vlogs come in the form of travel, life lessons, personal experiences, advocacy awareness, and such. They are too diverse as there are just too many topics or issues to be discussed.
Successful vloggers are passionate about what they are doing, and YouTube viewers can see that through the substance of the video. They also inspire, strengthen, and motivate their audience, which eventually becomes their YouTube fans.
When there is entertainment, there is an audience. A good sense of humor is important in this type of popular YouTube video for it to go viral.
Comedy or skit videos come in the form of pranks, fun moments associated with spontaneous entertaining lines and witty editing.
If an impromptu or improvised skit is still not your thing, it is best to start with a plan. Write your script and storyboard as your guide for the flow of your video output.
6. Video essay
Video essays are informative and educational.
Technically, you write an essay about a certain topic, voice-over it, and edit clips and footages relevant to the discussion.
Students specifically find these videos helpful because they get to learn while listening to a voiceover that sounds credible at the same time watching the visuals.
The complexity of social media marketing, for example, becomes more effective when explained through video essay. In just 2 – 3 minutes, one can already grasp the importance of web content writing, SEO, web designing, video marketing, and such.
With the constant demand of digital marketing for businesses nowadays, uploading video essays on your YouTube channel definitely boost views.
7. Video gaming
Gamers make money too — in fact, millions of money annually. The gaming videos have taken over the 14.8% of the leading 570 million videos on YouTube. This is how big their community is on the media platform.
If you are a gamer, start looking up things that will make your content unique among the other gaming videos to increase YouTube views.
Instead of producing a video for games already recorded by popular YouTubers or competing with others by recording recently-released games, you may prefer FTP (series) online games and flash games instead.
The good thing about video gaming on YouTube is that you are in one community, thus globally interconnected.
8. Reactions and Commentaries
Producing reaction and commentary videos does not require much. You just have to share a fair and honest opinion, constructive criticism, or a simple review about a book, movie, or the latest episode of an ongoing series.
Talk about what’s trending so that internet users can find your video easily and share it to other social media platforms to boost YouTube views.
Some YouTubers include their live reaction while watching a portion of the movie or an episode, and then give a comment afterward.