6 Best Google Analytics Plugins for WordPress [2023]

Best Google Analytics Plugins for WordPress

Table of Contents

If you run a website or a blog, then tracking your site’s traffic and analyzing user behavior is crucial to improving its performance.

This is where Google Analytics comes into play. However, integrating it with your WordPress website can be a bit challenging.

That’s where Google Analytics plugins for WordPress come in.

Today, I’ll share seven best Google Analytics plugins available for WordPress that make it easy to add Google Analytics to your site, view analytics reports, and gain valuable insights about your audience, all without touching a single line of code.

Let get started:

The Best Google Analytics Plugins for WordPress

Enhance your website’s analytics tracking with these top GA Google Analytics plugins for WordPress.


ExactMetrics is a popular analytics plugin for WordPress that offers an easy-to-use interface for tracking your website’s traffic and engagement.

With its Google Analytics integration, you can get valuable insights into your audience’s behavior, including the pages they visit, the devices they use, and the referral sources that bring them to your site.

The plugin also includes customizable dashboards and reports, so you can quickly access the metrics that matter most to you.

ExactMetrics also offers premium features such as eCommerce tracking, custom dimensions, and more.

Its user-friendly interface and robust features make it an excellent option for businesses of all sizes looking to optimize their website’s performance.

Key Features

  • Google Analytics integration
  • Customizable dashboards and reports
  • eCommerce tracking
  • Custom dimensions
  • Easy to use interface


  • Lite: Free
  • Plus: Starts at $99.50/year
  • Pro: Starts at $199.50/year
  • Agency: Starts at $399.50/year


MonsterInsights is a powerful analytics plugin that provides detailed insights about website traffic, user behavior, and audience demographics.

With an easy-to-use dashboard, you can track your site’s performance without leaving your WordPress dashboard.

The plugin offers a range of features, including real-time stats, universal tracking, e-commerce tracking, custom dimensions, and more.

You can also set up Google Analytics reports for your site and track your site’s performance on mobile devices.

MonsterInsights offers both free and paid versions, with the latter offering advanced features like page-level analytics, custom events tracking, and more.

Overall, MonsterInsights is a great tool for website owners and marketers looking to better understand their site’s performance and make data-driven decisions.

Key Features

  • Easy Google Analytics integration
  • Real-time stats tracking
  • Customizable reporting dashboard
    eCommerce tracking
  • Universal tracking across devices and campaigns
  • Detailed page-level analytics
  • Affiliate link and Ad tracking
  • Custom event tracking
  • GDPR and CCPA compliant


  • Basic: Free with limited features
  • Plus: $99.50/year for additional features such as eCommerce and forms tracking
  • Pro: $159.50/year for advanced features such as Google Optimize integration and custom dimensions
  • Agency: $399.50/year for unlimited site usage and white labeling options

Note: Prices are subject to change and may vary based on promotions and discounts.

GA Google Analytics

GA Google Analytics is a free WordPress plugin that easily connects your website with Google Analytics to track your visitors’ behavior.

With this plugin, you can track your website’s traffic, identify your most popular pages, and learn about your visitors’ demographics.

It also supports Universal Analytics, so you can use advanced features like custom dimensions, events, and ecommerce tracking.

GA Google Analytics offers a simple interface that allows you to quickly and easily set up and configure your analytics tracking.

Additionally, you can choose which user roles have access to your analytics data, so you can ensure that your data stays secure.

Overall, GA Google Analytics is an excellent plugin for website owners who want to track their website’s performance and make data-driven decisions.

Key Features

  • Real-time statistics and reports
  • Universal tracking with Google Analytics
  • eCommerce tracking for WooCommerce
  • Customizable tracking options
  • GDPR and CCPA compliance
  • Customizable reports and dashboards

Pricing: Free


Analytify is a user-friendly Google Analytics plugin for WordPress that provides real-time tracking of website performance with easy-to-understand visual reports.

It allows users to view important metrics such as top pages, traffic sources, and conversions within their WordPress dashboard, eliminating the need to switch to the Google Analytics platform.

Additionally, Analytify’s premium version offers advanced features like custom dimensions, event tracking, and eCommerce tracking.

It’s a great option for website owners who want to have a simplified view of their website’s analytics without sacrificing functionality.

Key Features

  • Real-time Google Analytics
  • Dashboard in WordPress
  • Easy-to-understand stats
  • Track individual page/post analytics
  • WooCommerce analytics integration
  • Custom post types analytics
  • Compatible with multisite


  • Free version available with limited features
  • Pro plan: $59 for one site, includes advanced features
  • Conversion plan: $99 for up to five sites, includes all plus plan features and more
  • Developer plan: $299 for unlimited sites, includes all pro plan features and more

WP Google Analytics Events

WP Google Analytics Events is a powerful plugin that allows you to track your website’s user interactions and events in Google Analytics.

It lets you set up event tracking without any coding knowledge and provides you with a range of options to track various events on your website.

With this plugin, you can track clicks on buttons, links, downloads, and other custom events.

Additionally, it offers advanced features like outbound link tracking and event tracking for forms.

WP Google Analytics Events has both a free and a premium version, with the premium version offering more advanced features and support.

Key Features

  • Adds Google Analytics event tracking to WordPress website
  • Easy setup and integration with Google Analytics
  • Ability to track clicks on specific links, buttons, and forms
  • Option to exclude specific users or roles from tracking
  • Customizable event categories, actions, and labels
  • Supports external link tracking and file download tracking
  • Ability to track form submissions and errors
  • Free to use with no premium or paid features


Free. The premium version starts at $79/year.

WP Statistics

WP Statistics is a popular plugin that provides comprehensive website statistics and analytics without relying on third-party services.

It offers a wide range of features to help users track their site’s performance, including real-time data, visitor demographics, page views, and top referrers.

WP Statistics also includes a dashboard with graphs and charts to help users analyze their site’s data easily.

Additionally, it provides an option to exclude certain users or bots from tracking.

WP Statistics is free to use, making it an excellent option for small businesses and personal blogs that need basic analytics features.

Key Features

  • Real-time tracking of website visitors, clicks, and downloads
  • Detailed statistics and reports on website traffic and activity
  • Customizable charts, graphs, and tables for data visualization
  • GDPR compliant with anonymized IP addresses and opt-out options
  • Multi-site support for tracking multiple WordPress websites
    Integration with popular WordPress caching plugins


WP Statistics is a free plugin available for download from the WordPress plugin repository. No additional fees or charges apply.

Which Is the Best Google Analytics WordPress Plugin?

As each Google Analytics WordPress plugin offers different features and benefits, the best plugin depends on individual needs and preferences.

Analytify, WP Google Analytics Events, and WP Statistics are some of the most popular and highly rated options to consider.

It’s important to evaluate each plugin’s features, ease of use, and pricing to determine which one is the best fit for your website’s needs.

Can You Use Google Analytics on a WordPress Site?

Yes, Google Analytics can be easily used on a WordPress site by adding the tracking code provided by Google to the header or footer of the website.

There are also many plugins available that make the integration process even easier.

How to Setup Google Analytics with Plugin

To set up Google Analytics with a plugin in WordPress, first, you need to choose a suitable plugin and install it.

Then, create a Google Analytics account and connect it with the plugin.

Finally, configure the settings and enable tracking for your website.

Do I Need a Plugin for Google Analytics on WordPress?

No, you don’t necessarily need a plugin to use Google Analytics on WordPress.

You can add the Google Analytics tracking code directly to your theme’s header.php file or use a third-party plugin to add the code for you.

However, using a plugin can make the process easier and provide additional features and functionality for tracking your website’s analytics.


Google Analytics is a crucial tool for any website, providing valuable insights into traffic, user behavior, and more.

By utilizing a Google Analytics plugin on your WordPress site, you can simplify the process of setting up and tracking data, and gain a deeper understanding of your audience.

Integrating Google Analytics with your WordPress site is an essential step for optimizing your website and making data-driven decisions.

I hope these plugin recommendations have been helpful and encourage you to explore the options available to find the one that best fits your needs.

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Umesh Singh
Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.

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