7 Best WordPress Email Marketing Plugins [Free + Paid]

best WordPress email marketing plugins

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If you’re building a digital marketing plan, email marketing should be in it. 

Using email campaigns, you can reach out to your target audience, promote their products or services, and build long-term relationships with their customers.

WordPress email marketing plugins can help you simplify this process by providing you with powerful tools to create, manage, and optimize your email campaigns.

In this article, I’ll show you to the best WordPress email marketing plugins that can help take your email campaigns to the next level.

Let’s get started:

What is the Best WordPress Email Marketing Plugin?

Here are my top WordPress email marketing automation plugins that you can use in 2023.

MailChimp for WordPress

MailChimp is an email marketing platform that has been around for over a decade and is popular among small and medium-sized businesses.

It offers a range of features that enable users to create, send, and track email campaigns.

With MailChimp, you can create custom templates, automate your email campaigns, and segment your audience to deliver targeted messages.

Its intuitive drag-and-drop interface makes it easy to use, and it integrates with a variety of other platforms, including WordPress.

The platform also provides in-depth analytics, allowing you to track the performance of your campaigns and make data-driven decisions.

MailChimp offers a free plan that allows you to send up to 10,000 emails per month to up to 1,000 subscribers, and its paid plans start at $9.28/month.

Key Features

  • Drag and drop email builder
  • Advanced audience targeting and segmentation
  • Marketing automation and workflows
  • A/B testing for email campaigns
  • Detailed analytics and reporting
  • Integrations with popular ecommerce platforms and CRMs
  • Mobile app for on-the-go management
  • GDPR compliance and data security


MailChimp offers a free plan for up to 1,000 contacts and 1,000 email sends per month. Their paid plans start at $9.28 per month for the Essentials plan, which includes more features and can send up to 6,000 email.

The Standard and Premium plans offer more advanced features such as multi-step journeys, send time optimization, and predictive insights, with pricing based on the number of contacts.

Note: MailChimp has recently been rebranded as “Mailchimp” and has updated their pricing plans.

JotForm is an online form builder that also offers email marketing features. It’s a versatile tool that allows you to create customizable email templates, automate your email campaigns, and track your results with detailed analytics.

With JotForm, you can also integrate with popular email marketing platforms and use lead generation forms to capture new subscribers.

JotForm offers a range of pricing plans, including a free plan with limited features, making it accessible to businesses of all sizes.

Whether you’re new to email marketing or a seasoned pro, JotForm can help you streamline your efforts and engage with your audience more effectively.

Key Features

  • Customizable email templates
  • Email marketing automation
  • Detailed analytics and reporting
  • Integration with popular email marketing platforms
  • Lead generation forms to capture new subscribers


  • Free: $0 per month (with limited features)
  • Bronze: $34 per month
  • Silver: $39 per month
  • Gold: $99 per month

Note: All paid plans come with a free trial.


OptinMonster is the best free email marketing plugin for wordpress that allows you to create beautiful, high-converting opt-in forms and popups.

With OptinMonster, you can use advanced targeting and segmentation to personalize your campaigns and increase your conversion rates.

The plugin also includes features like A/B testing and exit-intent technology to optimize your email capture efforts.

OptinMonster integrates with popular email marketing services and offers a range of pricing plans to suit businesses of all sizes.

Whether you’re looking to build your email list or increase your sales, OptinMonster can help you achieve your goals.

Key Features

  • Drag-and-drop form builder
  • Multiple form types (popups, slide-ins, floating bars, etc.)
  • Advanced targeting and segmentation
  • A/B testing and conversion analytics
  • Exit-intent technology
  • Integrations with popular email marketing services
  • Mobile responsive designs


  • Basic Plan: $9/month (billed annually)
  • Plus Plan: $19/month (billed annually)
  • Pro Plan: $29/month (billed annually)
  • Growth Plan: $49/month (billed annually)

All plans come with a 14-day money-back guarantee.

WPForms is a WordPress email marketing automation plugin that allows you to create custom forms, including email opt-in forms, contact forms, surveys, and more, without any coding skills.

It comes with an intuitive drag-and-drop form builder and offers seamless integrations with various email marketing platforms.

WPForms’ email marketing features make it a popular choice for businesses looking to grow their email lists and improve their email marketing efforts.

With various customization options and a user-friendly interface, WPForms is a powerful tool for website owners who want to streamline their email marketing campaigns.

Key Features

  • Drag and drop form builder
  • Mobile-friendly forms
  • Multi-page forms with progress bar
  • Smart conditional logic
  • Payment integrations with PayPal and Stripe
  • Customizable email notifications
  • Surveys and polls
  • Spam protection


  • Basic: $39.50/year for 1 site
  • Plus: $99.50/year for 3 sites
  • Pro: $199.50/year for unlimited sites
  • Elite: $299.50/year for unlimited sites and all features

Constant Contact

Constant Contact is a powerful email marketing tool that helps businesses create and manage email campaigns easily.

It offers an intuitive drag-and-drop editor, customizable templates, list segmentation, and marketing automation features to help businesses engage with their audience more effectively.

With Constant Contact, businesses can also access robust analytics and reporting to track the success of their email campaigns.

The tool is also known for its exceptional customer support, offering a variety of resources such as live chat, phone support, and a vast knowledge base.

Constant Contact offers flexible pricing plans based on the number of contacts a business has, and users can try the tool for free for 60 days.

Key Features

  • Drag-and-drop email editor
  • Marketing automation features
  • Contact management tools
  • E-commerce integrations
  • Surveys and polls
  • Social media integrations
  • Tracking and reporting features
  • Mobile-responsive templates


  • Core plan: Starts at $9.99/month for up to 500 contacts
  • Email Plus plan: starts at $45/month for up to 500 contacts
  • Free trial available for 60 days

Note: Pricing varies based on the number of contacts you have and the plan you choose.


Sendinblue is the best email marketing software that offers an all-in-one marketing platform for businesses of all sizes.

With Sendinblue, you can create and send professional-looking newsletters, automated campaigns, and transactional emails, as well as manage contacts and analyze campaign results.

The plugin offers a user-friendly interface that lets you easily create custom templates and automate email campaigns.

It also includes a wide range of advanced features, including SMS marketing, landing page creation, and real-time reporting.

Whether you’re a small business owner or a marketing professional, Sendinblue is a great choice for all your email marketing needs.

Key Features

  • Email marketing campaigns
  • SMS marketing campaigns
  • Marketing automation
  • Contact management and segmentation
  • A/B testing
  • Real-time reporting and analytics
  • Landing pages and signup forms
  • Integrations with third-party tools
  • API access

Key Features

  • Free: up to 300 emails per day, unlimited contacts, basic email marketing features
  • Starter: Starts at $25/month, up to 20,000 emails per month, no daily sending limit, email and SMS marketing
  • Business: Starts at $65/month, up to 20,000 emails per month, marketing automation, advanced reporting, landing pages, and more
  • Premium: Custon price

Note: Pricing varies based on the number of contacts and emails per month, and custom plans are available for larger businesses.


Email marketing plugins are crucial for businesses to grow their customer base and increase sales.

By automating email campaigns and creating targeted messages, businesses can effectively reach their audience and drive conversions.

Among the seven best WordPress email marketing plugins covered in this article, each has its own unique features and pricing plans to fit different business needs.

It’s important to evaluate your specific requirements and choose the plugin that best suits your goals.

Ultimately, implementing an effective email marketing strategy with the help of a reliable plugin can significantly improve your business’s bottom line.

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Umesh Singh
Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.

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