You’ve probably heard the advice to use content discovery tools to create content for your blog, when you ask someone “I don’t know what to write next?”
That’s the great advice, especially for bloggers who love writing terrific blog posts on daily basis.
Let’s see a quick overview.
What is a content discovery tool?
A content discovery tool is a software that recommends brilliant and personalized content ideas to the users for their query. There are types of content discovery tools available online that people are using for news articles, academic journal articles to television.
Why should you use content discovery tools?
People who succeed with blogging do two things better than others:
First, they learn the blogging skills that get them results.
Second, they create the content that attracts audiences and makes them stay and convert.
But you’re probably be wondering:
How do I write a blog post that goes viral and increases audience engagement?
Well, my friend, I am going to make it easy for you.
Today, I will show you six free content discovery tools that you can use to create engaging content.
#1. Hunt the viral content topics at Buzzsumo
Buzzsumo probably one of the best content discovery tools available online.
It is content marketers’ favorite content marketing tool.
However, you can use Buzzsumo’s basic features for free. But if you want to use its other amazing features, you have to upgrade your free account.
Let me show you how to use BuzzSumo to find brilliant content ideas.
Suppose, you have a fitness blog. You would probably search keywords six pack abs, flat abs, burn fat, etc. Right?
First, I head over to Buzzsumo and enter a keyword “sixpack abs” and selected six months to know how articles related to six pack abs have performed in last six months.
It will give me the idea if I have taken the right keyword or not.
After that, I look for the content that has lots of social shares.
As you can see, I have some out of the box keywords that I can use to write my next blog post.
First, let’s borrow some titles from the Buzzfeed’s articles which have lots of comments.
Here what I found:
Now, I can use these titles for my blog.
- 17 Secretly Gross Things Every Girl Has Done
- 22 Jokes That Are Just Really Fucking Clever
Modified Titles with keywords found from Buzzsumo:
- 9 Healthy Fitness Training Pro Fitness Experts Do
- 11 Healthy Fitness Training Secrets Everyone Should Know
- 22 Straight Up Abs That Just Really Fucking Awesome
- 11 Five Minutes Workout You Can Do to Build Straight Up Abs
By now you might have understood how to use Buzzsumo to find amazing blog post ideas.
#2. Find trendy topics on EpicBeat
No one likes outdated information. That’s why you need to create content that is in the trend.
This is where comes EpicBeat.
It is the best alternative of Buzzsumo and one of the most demanding content discovery tools available online.
EpicBeat is designed to make data-driven blogging more insightful, relevant and entertaining.
Let me show you how to use it:
First, I move to the EpicBeat, and write the keyword ‘Content Marketing’ in the search box and hit enter.
Here is the result it provided to me.
These are the top performing articles under content marketing in the past one month.
By using this tool, you can understand what sort of content are in the trend, and how you can write a better article than them.
With real-time trends on content and influencers across all platforms, we would able to help bloggers and answer their questions.
#3. Dig on Reddit for out of the box blog topics
Reddit is a powerful and very popular social media site, even though its general design is very boring.
It is the first website that runs by its users.
You can create your own group (that is called subreddit) in it and invite others to join.
It’s enough about Reddit.
Now, let’s see how you can use Reddit for unique content ideas?
First, I head to its homepage and write the keyword ‘Blogging’ in the search box and enter.
It offered me popular subreddit related to blogging.
I clicked on the first subreddit because it has 10,805 subscribers and it is eight years old.
It means here I can find some good topics for my next blog post.
Here are the blog posts that are doing good on this particular subreddit because people have upvoted on these articles.
You see all the posts people have liked are the case studies.
It means, if I write a case study on my blog and share that on Reddit chances are that article will get some quality traffic and upvotes.
#4. Use Right Relevance to see what influencers are sharing?
Right Relevance is one of the popular content discovery tools to help you with content discovery.
It shows the latest article posted on the web as well as shows how many influencers have shared that post.
So, you can easily understand the quality of the article. And write about on the similar topics on your blog.
#5. Find relevant and updated content with Content Gems
They call it is one of the best content discovery tools.
It scans thousands of article every day on the search engine and provides you the best results relevant to your search term.
However, to use Content Gems, you have to sign up.
It is a paid tool. But still, you can use it for free.
Here is the pricing plan of Content Gems:
As you can see here are last seven days relevant and popular articles in your niche.
#6. Get the most popular article in your niche by using Alltop
Alltop is a site that aggregates all the top stories from popular sites across the Internet.
This is my favorite site to read some high-quality posts about blogging, WordPress, and content marketing, etc.
Let me show you, how can you use this tool for content discovery?
First, head over to Alltop and enter a keyword.
In my case, I entered blogging in the search box and hit enter. It brought me all popular category.
I want to check out blog posts under blogging.
Therefore, I clicked on blogging, and it redirects to another sub-domain.
Here you can see the most popular stories.
Check out those articles one by one and see which suits best to you for your next article.
Bonus Content Discovery Tools!
#1. Use Feedly to feed the fresh content to your audience
Great content ideas come from various sources.
Sometimes you may not go to all the sources to find the content ideas you need someone who does this job for you.
Who can do this job better than Feedly?
Feedly, known as a “news aggregator,” collects, organize, and personalize relevant content from all over the web at a single location that you can share and access simply.
Moreover, it is one of the most recommended free content discovery tools.
Feedly fetches the best content based on your interest and date relevancy.
The good news is you can use its app on your mobile devices to do content discovery.
#2. Social Animal
Social Animal is the new player of content marketing tools team but more advanced than others.
It does not only provides you the most relevant content but also tells you when should you post that to get the maximum response.
Following are some features of Social Animal:
- Top domains — It shows the top sites which are generating content similar to your target keyword
- Top authors — Who are writing similar to your relevant keyword
- Top influencers — See the influencers who have shared similar content as you so you can follow them
- Find in the past — You can see top articles of the previous date
- Internal/External Links — It shows how many internal and external links article has
Social Animal brings you the best content for your keyword as well as show the content length along with social counts.
#3. Flipboard (Build your online magazine)
Flipboard is one of best content discovery platform that most people often overlooked.
In other words, it’s an online magazine that organizes world’s best content for you.
Some people say Flipboard is one of the best blogging apps for mobile devices. You can create your own online magazine for free.
How to create a magazine on Flipboard:
First, you have to create an account on Flipboard.
Once you logged in second step is to click on “Create Magazine” and give it a niche name. Make sure you use a meaningful name as per your niche requirement and keep green button on.
You can create any number of magazines on your Flipboard account.
Knowing SEO is awesome.
But, writing great content on the right topic is great.
When you mix both, your blogging will reach on the cloud nine.
By using these content discovery tools, you can be able to write some viral blog post as well as curate content.
A successful blogger should be a good content curator.
Now is your turn which content curation tools you are going to use to create amazing content for your blog?