These are top 9 FREE and PAID online backlink checker tools for 2020.
In fact, I used these tools on the list to grow my website’s organic traffic by 500% per month (and growing).
So, if you want to open a flood of traffic your website, you’ll love these excellent backlink analysis tools.
Let’s get started:
What is a backlink?
A backlink is an incoming link from one webpage to another webpage. A backlink is an important SEO ranking factors and counts as a vote.
The more quality backlinks a site has the more chances to get ranking higher in search engine result pages.
How long backlinks take to show up?
This one is a tricky question and people have different opinions about it. A study by Moz found a single backlink takes around 70 days to show its impact on backlink profile and see the results.
SEO takes time to show the results; this is why it is crucial that you keep building quality links to make a strong backlink profile.
How to improve your backlink profile?
People who succeed with SEO do two things:
First, they create engaging on page optimized content.
Second, they do high-quality link building from the beginning.
The problem is:
Link building is a tedious task, and most bloggers hate link building.
Quality links matters when we talk about ranking a website higher in SERP; Google Penguin algorithms update buried all the sites who had low-quality links.
It made bloggers adopt new link building techniques.
Though, many bloggers still don’t know how to do link building OR have no idea where to find quality link building resources?
Luckily, there is an easy solution.
What is a backlink checker?
A backlink checker is a link analysis tool that allows you to check backlinks of your competitor’s website.
Using a backlink tool you can see your competitor’s ranking keywords as well as the backlinks that point to their website.
Why do you need a backlink analysis?
- To find out your competitor’s backlink quality
- To see the keywords, they are ranking for
- To analyze how many websites linking your competitors, therefore, you can replicate them
- To find out the top pages of your competitors
We have compiled the list of the best paid and free backlink checker tools that you can use find new backlink opportunity
Top Backlink Checker Tools for Backlink Analysis
SEMRush is one of the most popular SEO tools among web marketers.
To use the backlink feature of SEMRush you have to sign up, you can use this special link to try SEMRush FREE for 7 days.
If you find this backlink tool useful you can upgrade the TRIAL plan that would cost you $99/m.
Additionally, SEMRush is one of the best keyword research tools to find profitable keyword for both organic as well as the paid campaign.
After registration click on Domain Analytics -> Backlinks and then put competitor’s URL in the search box.
In my case, I wanted to check backlinko.com backlinks.
As you can see it is not only showing me the complete backlinks Backlinko has, but also other essential metrics including (Anchor Text, Referring Domain, Referring IPs, etc.)
Additionally, it is showing backlinko.com competitors so I can check their backlinks also – it means I have now a considerable database for link building. Isn’t that cool?
Furthermore, you can check keyword ranking position of your targeted keywords without searching them manual in search engine.
So what are you waiting for?
Use this special link and try SEMRush FREE for 7 days, I’m sure you won’t be disappointed.
After SEMRush if any backlink analysis tool I have to choose, I’d pick Ahrefs without even giving a second thought.
Ahrefs is the best tool for analyzing a competitor backlinks. With the help of this backlink tool, you can see how many referring domains your competitor has.
Additionally, you can see which keywords bringing them more traffic; therefore, you can add those keywords into your content.
Ahrefs doesn’t only show you competitors’ complete backlinks but also other important insights that will help you make your SEO campaign successful.
You can see the following details of backlinks:
- Anchor text distribution
- Dofollow – nofollow link
- Domain rating
- New or lost backlinks
- Broken links
- Referring domains
Moreover, it tells you how many links you are getting per day. So, if you see anything unusual happening to your website, you can take immediate action.
Ahrefs is one of the best link analysis tools in the list to check backlinks of a website.
Ahrefs charges $7 for seven days TRIAL after that you have to upgrade your account.
Additional Read: The Most Complete Backlink Checker and Competitor Research Tool
OpenLinkProfiler is another popular free backlink checker tool that works fantastic. Most website’s block backlink checker tools, so no one can dig into their backlinks data.
In that case, OpenLinkProfiler can be a life-saving tool; it shows all the backlinks which a website has got till date.
Furthermore, you can extract over 1000 backlinks completely FREE. In short, it is the best free SEO backlink checker tool to check links of any site.
It is my favorite content marketing tool for finding trendy content topics. It provides tons of useful insights that help me in my content marketing campaign.
You can use Buzzsumo for free, but to avail advanced features you’ll need a PRO version of Buzzsumo.
The main benefit of using Buzzsumo pro version is that you can check backlinks of any particular domain or a single web page.
Moreover, you can use it as a content discovery tool to find the trending topic to create content.
You can spy your competitors’ best content as well as can see people who shared that content on their social media profiles.
However, Buzzsumo isn’t as advanced competitor analysis tool like SEMrush and Ahrefs, but there is no harm to try it.
#5. Link Explorer
Moz Link Explorer is one of the oldest backlink link checker tools and pretty popular too.
When you want to do serious competitor analysis, then Link Explorer is worth trying.
It works best when you have a Moz Pro; however, a free version is also useful when you have limited competitors to check.
Using this tool you can do a better link building research, smart content topics research and find link prospect in less time. Moreover, you can export all the links in .CSV format.
Additionally, link explorer provides you other important data that helps you scale up your link building campaign. You can check the followings:
- Domain authority
- Page authority
- Inbound links
- Ranking keywords
- Discovered and lost backlinks
- Spam score
- Anchor text distribution
- Linking domains
Moz link explorer is one of the best online link checker tools for the serious links building campaign.
Rankwatch isn’t as famous as Moz link explorer, SEM backlink checker, and Ahrefs but it is a helpful free backlink checker tool.
Using this tool you can know how many websites are linking to your site.
Rankwatch has its own link metrics to measure the quality of a link. These are:
- Trust score
- Citation score
Rankwatch backlink analyzer tool is suitable for a small SEO campaign, but it might not be effective for a site which has thousands of backlinks.
If you have a website which has millions of backlinks I’d recommend using SEMrush backlink checker, Ahrefs, or Moz link explorer.
LinkMiner is an easy-to-use link analysis tool with over 8 trillion backlinks database. You can use this link analysis tool for free with limited features. To access its advanced features, you’ll have to update your free account into PRO.
However, with the free plan you can check 100 backlinks every day that is enough for a small website.
LinkMiner is a part of a super user-friendly package of 5 SEO tools developed by Mangools.
LinkMiner helps you find competitors’ backlinks that you can replicate easily to boost your SEO. The tool doesn’t only help you find the competitors’ backlinks but also tells how strong their link profile is.
Linkminer has its own metrics (Citation Flow, Trust Flow, Dofollow, and Nofollow) to evaluate the link profiles strengths.
You can directly preview the backlinks in Linkminer dashboard that saves your time to search it manually on the web.
In short, this is an excellent SEO backlink checker tool and deserve to be in the list of the best free backlink checker tools.
SEO Analyzer is a new backlink tool in the list of free competitor website analysis tools. The tool is developed my marketing guru Neil Patel.
I checked this tool to analyze the backlink profile of shoutmeloud.com, and it provided me this:
It has its own metrics to calculate competitors’ backlink strength. You can use some advanced filters to find the best backlinks to replicate.
However, it is still in beta phase and needs lots of improvements, but I think it’s a good alternative of premium backlink checker tools.
Neil says that he is going to add some new features in coming days that will make it an excellent backlink checker tool that you can rely on.
But for now, I’d pass this backlink analysis tool.
Monitor backlinks is an effective free backlink analysis tool that you can use to spy your competitors’ backlinks for free.
Using this tool you can take your link building to a new level by spying your competitors’ top backlinks.
The free version will allow you to check first 300 backlinks while for the rest you’ll need to register.
Monitor backlinks have unique metrics to check links strength such as citation flow, trust flow, and IPs.
The backlink checker tool shows only one link per domain so you know the exact numbers of backlinks a website has.
This tool might be useful to check your competitors’ backlinks when they have blocked top reputed backlink checker tools.
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Over to you!
Backlink analysis is important when you are in SEO game. You can get lots of useful data as well as understand what marketing tactics your rivals are using.
These are some of the fastest backlink checker tools that you can use to beat your competitors and grow your blog.
Let me know if you know any other link analysis tool that has done work for you.