It’s safe to say that videos have become one of the most popular forms of communication and interaction. Nowadays, you can see business owners using them in practically every industry and line of work when it’s time to effectively present something.
Not to mention the fact that the vast majority of companies resort to them when they want to attract their target audience and keep them engaged. The point is that the demand for videos is continuously increasing, and so does the expectation for versatility and accessibility.
These days, you can hardly stumble upon a video that isn’t transcribed, which just goes to show how essential transcription has become. What makes it so pivotal? Keep reading to find out!
It’s Accessible And Inclusive
One of the main reasons why transcription has practically become a necessity is its accessibility. Bear in mind that there are millions and millions of people all across the globe who love watching videos, yet who live with some sort of hearing problem.
For them, a video without transcription is utterly pointless. That’s probably why so many YouTubers (and other influencers who publish their videos on this platform) leverage the transcript tool for YouTube videos, because they want their audience to perfectly understand everything. And that’s exactly what they’ll get with transcription.
Besides that, they’ll no longer feel excluded, but more importantly, they’ll even be able to fully engage with your videos. Speaking of accessibility, it doesn’t refer solely to people who live with a specific hearing impairment, but also to those who love watching videos even on the go, such as on public transport, which is usually very noisy.
Without transcription, they’d never be able to understand the context of your videos; hence, if you add transcription to them, they’ll most definitely appreciate it a lot!
You Will Boost SEO Traffic
It is widely known how important SEO is for any business expansion and growth, and in case you didn’t know, it can future-proof all your marketing efforts. According to some reports, over ninety percent of online experiences start with a search engine, which is surely a lot!
That’s extremely crucial if you want your video to climb the popularity chart across every search engine, regardless of the platform you’ve been employing. The transcription of any published video, such as YouTube, is going to drastically boost your SEO efforts. That’s because it gives the context to your video.
It Helps You With Other Content That You Want To Make
While you are establishing a library of transcripts, you are simultaneously creating a library of beneficial text, as well. Something like this will allow you to craft other sorts of content as you further enhance your website.
For instance, a sales video transcript can help you develop an infographic for the social media platforms. In contrast, a tutorial video transcript can be turned into a checklist or an eBook.
Marketing experts who have been creating video content for a very long time know that there’s no major success in terms of engagement if their videos are transcription-free. That’s why, if you want to level up your marketing efforts, then you need to start implementing it.
