Every day, many users visit your online store searching for the perfect item to purchase.
They look at the available choices, select their favorite items, visit the checkout page, and then leave the cart without purchasing.
Now you’re thinking:
Is there any gaps or lack of clarity?
Or, your website requires minor adjustments or a complete redesign?
At some point, all site owners come across these challenges and begin considering conversion rate optimization. But the issue remains – how can we determine what needs to be optimized?
This is where need to hire a professional website designing agency.
A professional agency can help you in understanding the concept of a UX audit and why do you need a usability audit to boost your company growth.
Before you connect with a partner agency who is expert in user experience audit. Let’s understand what is UX audit:
What is UX Audit?
A UX audit, also known as a usability audit, involves assessing the user interface of a website or app. It’s a tool for individuals looking to pinpoint issues with usability in their digital products. A UX audit is also useful for identifying issues that cause users to abandon their journey and exit.
Although a UX audit may not completely fix all issues with a website or app, it can help address important questions such as –
Where users struggle with navigation or functionality? What insights can be gained from user behavior data, and how to potentially enhance business performance by making changes to the site or app.
Conducting an audit can identify main issues in your product and resolving them could enhance your conversion rates, usability, and address user concerns.
When Should You Conduct a UI and UX Audit?
A user experience audit will help you grow your business when you have a better understanding of your potential clients users. Therefore, you can fix the issue that causing poor conversion and bothering users.
Startups looking to validate their MVPs will also find a UX or UI audit to be of great value like a physical exam. It’s possible to carry out this assessment at any point in your product’s life cycle to pinpoint performance issues and areas that need enhancement.
Also, perform a comprehensive design review when revamping a website or app that has been operational for a while. Assessing current user flows can assist in identifying issues, distractions, or bottlenecks hindering users from completing desired actions.
If you want to create and integrate new features, then conducting a user experience audit can give you a better idea if the new feature is beneficial to your product and necessary for users.
Furthermore, you will be able to determine if users will be using functionality positively or encounter any navigation difficulties.
UX audit is not limited to situations where there is already a digital product in place. You can utilize the identical process to authenticate a new product design prior to its development. At this stage, you still have the freedom to adjust without incurring major delays or expenses.
How Do You Prepare for an UX Audit?
An assessment of user experience needs multiple benchmarks to assess a digital product. Auditors are unable to assess the product’s performance against its KPIs, goals, and objectives in the absence of these benchmarks.
Make sure you have a UX strategy before you proceeding with a UX audit.
To get ready for a UX audit, you will require:
Personas of Users
A buyer persona will a great help you understand you potential clients behavior when doing an UX and UI audit. Moreover, if you have prior analytics data, you can make even more solid persona based on that.
A UX designers can make a great product that meets users requirement once they have enough data about users including demographics, interest and age group.
Precisely outlined business objectives
To conduct a UX audit, auditors must also understand the business goals of the company. Auditors must understand if the product aligns with the company’s business goals and evaluate the impact of its design, whether it is beneficial or detrimental.
Data and analytics for products
Auditors are collect product analytics and data such as heatmaps, click tracking, and other interaction data.
Businesses can get this information from third-party analytics like Google Analytics, Kissmetrics, Hotjar, and CrazyEgg, and others.
This information is essential for comprehending how users interact with a digital product and determining if designers should adjust to align with this behavior.
Analytics can additionally furnish auditors with metrics on conversion and revenue to evaluate the success of the product’s KPIs.
Results from a previous audit
Auditors can utilize reports from past UX audits to verify if any of the identical issues persist. If there were any modifications in design following the most recent UX audit, auditors could assess if the changes effectively addressed the issue and influenced the user experience.
Constraints, outcomes, due date, and parties involved in the audit
Finally, auditors need to be aware of the limitations of the audit budget and resources, as well as the deliverables, deadlines, and stakeholders involved in reporting.
Data is importnat when doing audit, as it helps auditors to understand and make a startegy where they can predict the possible limitations and outcomes.
Conclusion – Writing a Good UX Audit Report
The next crucial step in the UX audit is to compile an audit report detailing all the discoveries made during the product UX assessment activities.
Keep in mind that you are creating this report for the product stakeholders, project managers, and development team to use as a reference, so it’s important to make sure it is clear in its content, word selection, and presentation.
When compiling the UX audit report, evaluators will point out problems along with proposed solutions and recommendations for optimization.
But in what way is it incorporated into the UX audit report? Therefore, the UX assessment report is generated containing:
- A concise overview of the report.
- A project summary includes a user list with their experiences, the audit scope, and the audit platforms utilized.
- A brief and concise overview of the assessment structure: the study and the techniques to be incorporated.
- User profile containing user category, details, challenges, and goals.
- Summaries of usability guidelines and visual design principles organized by specific categories.
- An in-depth examination of all features, including problem types, violation types, priority criteria, and suggestions.
- A comprehensive visual evaluation report containing types of issues, types of violations, prioritization criteria, and recommendations.
Every business have their own methods to do the the UI and UX audit depending on their requirement. However, most of them are already covered in this post. Let me know if you have any other UX audit strategy that help you out.
