How to Build a Successful B2B SEO Strategy from Scratch

B2B SEO Strategy

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B2B businesses face unique challenges and opportunities. And having a strong online presence is important for survival and growth.

This is where SEO comes in.

60% B2B businesses are using SEO and generating 2 times more revenue than other marketing channels. (Source: BrightEdge)

And a professional B2B SEO agency can help you build a B2B SEO strategy that brings quality organic traffic, leads and revenue.

In this post, we’ll share with you SEO strategies for B2B marketers to craft a winning SEO strategy from scratch.

7 Steps on How to Build a B2B SEO Strategy 2024

Here is how to create a SEO strategy for B2B businesses in 2024:

Build A Buyer Personas with Accessibility in Mind

Creating buyer personas is a first step in any SEO strategy. It involves a deep dive into understanding your ideal customers, considering demographics and their digital behaviors, preferences, and accessibility needs.

This is where the expertise of a B2B SEO agency can be invaluable, helping to gather and analyze data to form a clear picture of your target audience.

Moreover, having a clear understanding about potential audiences and integrating accessibility considerations, makes content easy to understand for people with disabilities. And make sure your SEO efforts reach a broader audience, enhancing user experience and engagement.

Create A B2B Sales Funnel

If you don’t have a sales funnel, you’re leaving a lot of money on the table. A sales funnel is like a clear roadmap that leads potential customers straight to your doorstep, ready to buy.

Understanding how a B2B sales funnel works is crucial for any business looking to thrive in today’s competitive online market. It’s not just about making sales; it’s about creating meaningful connections with your audience at every stage of their buying journey.

In fact, 48% of B2B marketers said they would improve their sales funnel.

sales funnel

Source: HubSpot

Here’s how to optimize your B2B sales funnel for accessibility:

  • Start with clear, concise messaging that speaks to your target audience’s pain points and needs.
  • Design your website with user-friendly navigation and responsive layouts for easy viewing on all devices.
  • Provide ALT tags for images and captions for videos to make your content accessible to everyone.
  • Use descriptive headings and bullet points to break up text and improve readability.
  • Offer multiple contact options like phone, email, and live chat, to accommodate different preferences.
  • Monitor your funnel’s performance regularly and make adjustments as needed to optimize conversions.

Mastering Keyword Research for Effective B2B SEO

Keyword research is important when you’re building a B2B SEO strategy. Doing keyword research you’ll find right terms that your potential customers are searching for online.

You can create a better content for your audience once you have those terms that people are looking online to find your business or products. Creating content without keyword research is like shooting in the dark and hoping to hit the aim. Your all SEO effort will go in dust and you won’t get anything burring money and time.

Here are the steps for keyword research in simple terms:

  • Define Your Goals: Determine what you want to achieve with your SEO campaign.
  • Brainstorm Keywords: Make a list of words or phrases related to your business or content.
  • Use Keyword Tools: Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords and assess their search volume and competition.
  • Analyze Competitors: Look at what keywords your competitors are targeting and how they rank for them.
  • Refine Your List: Narrow down your list to focus on high-relevance, low-competition keywords that align with your goals.
  • Test and Repeat: Use your chosen keywords in your content and monitor their performance. Adjust your strategy as needed based on results.

Aligning Keywords with the Buyer’s Journey

When it comes to keywords, it’s not just about using random words. By understanding where your potential customers are in their buying journey, you can tailor your content to meet their needs better.

For instance, someone who’s just starting to explore their options might search for general terms. But as they move closer to making a decision, they’ll use more specific keywords.

Keywords are essential at each stage of the buyer’s journey:

  • Awareness: Use broad, informative keywords to capture attention and introduce your brand or solution.
  • Consideration: Use specific keywords that address the pain points or needs of potential customers, helping them explore possible solutions.
  • Decision: Focus on action-oriented keywords that encourage customers to take the next step, such as making a purchase or contacting your business.

That’s where a B2B SEO agency can help. They can guide you in choosing the right keywords for each stage of the buyer’s journey. This way, your content will be more relevant, making it easier for your audience to find what they’re looking for.

Optimizing Product or Service Landing Pages

When people visit your website, the first thing they see are your landing pages. It’s like the front door to your business! That’s why it’s super important to make sure they’re easy to find and use. Here’s how you can make them better:

  • Use clear and simple words that explain what you offer.
  • Include keywords that people might use to search for your product or service.
  • Make sure the layout of your page is easy to navigate for everyone, including people with disabilities.

If you’re not sure how to do this, don’t worry! You can get help from a B2B SEO agency. They have expertise making landing pages that show up in search results and are easy for everyone to use.

Develop a Scalable and Accessible Content Strategy

Content is the king and you know it. Creating content that works for both search engaging and users is key to a successful SEO strategy. You want to make sure your content is not only high-quality but also easy for everyone to access and understand.

Here’s how you can do it:

  • Focus on Quality: Make sure your content provides values and relevant to your audience.
  • Think About Everyone: Consider how people with disabilities might interact with your content. Adding things like video captions can make a big difference.
  • Plan for Growth: Your strategy should be flexible enough to grow with your business. That way, you can keep reaching new people and making a bigger impact.

Keeping these simple things in mind, you can create content that not only boosts your SEO but also makes a positive impact on everyone who interacts with it.

Promoting Content and Earning Backlinks

When it comes to SEO, promotion is equally important as creating content. You could have the best content in the world, but if nobody sees it, it’s not going to do much for your rankings. That’s where content promotion comes in.

First things first, spread the word on social media. Share your content on platforms like Twitter, Facebook, and LinkedIn to reach a wider audience. Engage with your followers and encourage them to share your posts with their networks.

Next up, use your email list. Create engaging newsletters that highlight your latest content and send them out to your subscribers. It’s a great way to keep them engaged and drive traffic to your site.

Now, let’s talk about backlinks. Backlinks are still an important ranking factors to increase your website positions in search results. To build quality links reach out to reputable sites and influencers in your niche and ask them to link back to your content. It’s a great way to boost your site’s authority and improve your search engine rankings.

And if don’t know how to do link building then you can hire a professional SEO agency. They can provide expert guidance and support to help you promote your content and build quality backlinks.


Creating a strong B2B SEO plan isn’t easy. You need to know your audience, plan content, and make sure your users access your content.

Working with a good B2B SEO company makes it easy for you as they have team for everything. They’ll make sure your SEO efforts work well and include everyone.

By sticking with it, staying positive, and making changes when needed, your SEO investment will pay off. You’ll be more visible online, get better leads, and grow your sales, making your mark in the digital world.

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Umesh Singh
Umesh Singh
Umesh is blogger by heart and digital marketer by profession. He helps small companies to grow their revenue as well as online presence.