Is Blogging Worth It In 2023? (And How to Start A Blog

Is Blogging Worth It

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Before you want to start a blog, you probably want to find out if it is worth investing time and money in blogging?

Is it worth blogging in 2023?

The short answer is… YES

If you do it the right way you can make money with blogging. 

In this article, I’m going to show why blogging is still profitable – and how you can start with blogging. 

But first see some…

Blogging Statistics

Here is Google trends report about the term blogging in the last 5 years (World wide).


As you can see, the popularity of blogging is constant.

According to the Statista Research Department, the number of bloggers in the US in 2014 was 27.4 million. The projection from 2016 showed that in 2022, there will be 32.7 million bloggers, which is a 14% increase.

us numbers of bloggers

This indicates that blogging is not dead.

So, now the question is?

A blog lets you express your expertise, skills, and knowledges with a world. You can promote yourself or your business to others who are interested. Additionally, it enhance your creativity and writing skills.

Why People Do Blogging?

The real answer to “Is blogging worth it” depends on your goal.

What do you want to achieve with blogging?

Some common reasons for starting a blog are.

  • Make money online
  • To promote business
  • Just for fun

Make money online

Blogging is one the best ways to make passive income. If you’re stuck in your 9-5 job and want to escape it – then blogging can be the way.

You can be your own boss, work from home or anywhere in the world, and spend time with your family.

There are many success stories of bloggers who are making lots of money with blogging.

For example, Adam Enfroy, a former affiliate manager who started blogging in 2019 made $281776 in June, 2021 according to his blogging income report.


Reaching to this level of success requires hard work and right blogging strategy.

Even if you don’t get close to this success, starting a blog still can help you earn some extra money, when you don’t want to quit your 9-5 job.

To make money online with blogging, you’ll have to monetize your blog. There are some popular ways to monetize blogs.

Blogging is worth it if you can make money from it.

Promote your business

Blogging is one of the best ways to promote your business online and generate revenue.

80℅ bloggers stated that they noticed positive business growth after increasing their blogging effort. (Source:

Another study found, small businesses with active blog generates 126℅ qualified leads than other marketing campaigns.

For example, Bajaj Finserv, a finance company, shares financial tips and advice on its blog and generates qualified leads. In fact, their blog brings around 35% organic leads to them.

Their website ranks for almost every search query related to finance and investment which results in more organic traffic as well as leads.

Here are some stats that will help you understand why should you blog for businesses:

  • Customers read an average of 3-5 blogs before making the final purchase.
  • 61℅ online shoppers in US say the made purchase after reading about the product on a blog.
  • 60% of marketers said, content marketing generates quality leads to their business. 

See that?

Blogging is important for businesses for a long term. Make sure you build an email list when you are blogging for business. You can use lead generation tools GetReponse or OptinMonster to capture prospect emails.

These email marketing software are easy to set up and deploy. Setup and email optin form to capture website visitors email ids.

Once you have their email addresses you can run your email marketing campaigns and turn them into buyers.

Just for fun

Blogging is a great way to express your feelings to the world.

In fact, 24.2℅ bloggers say they started blog to express their creativity, while 12% wanted to build and audience by teaching new skills. (Source:

Even if you don’t make money from your blog, you should do it.

Now you’re thinking:

What should you blog about?

Short answer: you can start a blog on anything you want.

If you like music, you can blog about music while if you travel a lot, you can start a travel blog and can share your traveling experience.

There are number of benefits to start a blog, some of them are:

  • Creativity – Blogging allows you to show your creativity to a big audience. You can share your thoughts and ideas with the world.
  • Confidence – Having a successful blog will give you confidence.
  • Build your network – As a blogger, you can increase your network around the globe with same minded people.
  • Learn demanding skills – To improve your blogging skills required you’ll need to learn SEO, writing, social media, etc.

Having these skills will help you advance in your career.

As you see, blogging has a lot of benefits, even if you don’t want to pursue it as a career.

The best part? You can start a blog for under $100. There are a number of free blogging platforms you can use if you want to start blogging as a hobby.

I’d suggest you to start a professional blog on WordPress or Wix. Both blogging platforms have lots of themes and plugins to customize your blog as you want.

What Has Replaced Blogging?

Visual content (videos, images, infographics, etc.) recently seen pretty good growth, but it couldn’t stop blogging. In fact, 85% of people still using blog posts as their main content marketing strategy followed by 61% who uses infographics.


In short – blogging is still worthwhile and doing well – however, add visuals in your blog posts to make is engaging.

Is Blogging Dead?

The growing popularity of YouTube, Instagram, TikTok and other similar social media sites might be confusing you, whether you start a blog in the first place or skip the idea.

Most people think that blogging is dead.

The truth is… blogging is still alive and growing every day.

A study of ReportLiker found that the content marketing industry will grow by $584.02 till 2027.

Blogging only needs to evolve since images and video content is getting popular.

Instead of posting simple text, make your blog user-friendly with images and videos. Adding visuals will help your audience to consume your content easily – as people love watching videos and images.

There are plenty of free designing tools online that you can use to create professional looking images, infographics, and videos. You just need to make little changes on the available templates and you’re good to go.

You can either record a video yourself or use a video maker like InVideo, to make a professional video in minutes.

After your video is ready, upload it on YouTube with a catchy YouTube thumbnail and embed it on your blog post. You can Canva and make professional looking YouTube thumbnails in minutes.

I hope you’ve got the answer to your question “Is blogging profitable in 2023?”.

76% B2B marketers are using blogs to market their products compared to 6% B2C marketers.

Blogging Usage

Blogging isn’t dead and you can still make money if you do it professionally. You can start a blog within 30 minutes. See how?

How to Start A WordPress Blog in 2023 (And Make Money)

So, you want to start a WordPress blog?

Great! Blogging is profitable in 2023.

But, is blogging easy?

Actually…not really.

It depends on how much effort you’re putting in your blog.

Creating a successful blog that makes money needs a plan, hours of work, and dedication.

Here are some blogging tips to start a blog on a budget.

Choose A Niche

Before we start blogging, we need to find a niche. Choosing a blog niche will help you plan your blogging strategy further.

If you target multiple topics (travel, finance, health, and relationship) in a single blog, you will barely provide value to your audience but confuse them. Because, each audience has their own problem and requirement.

On the other hand, if you stick to a single topic, you can better serve them and increase your blog authority.

Look at the KidsHealth, they talk about kids’ health only.


KidsHealth knows their audience is parents who care about their kids’ health and safety. Therefore, they only talk about childrens’ health, behavior and growth. It increases their authority and makes it easy to serve their right audience.

Check out our guide on how to choose a blog niche.

Choose a Blogging Platform and Hosting

A right blogging platform and hosting is important for a successful blog.

WordPress powers 43% of blogs present on the internet. WordPress is the best blogging platform, you can easily customize your blog as you want.

Best part? You can start a WordPress blog for under $100 within 30 minutes.

I’ll show how you can create your blog on WordPress using Hostinger.

Hostinger is our top recommendation for a hosting service provider, when you’re a beginner and have a limited budget.

It comes with 1-click WordPress installation, and provides you 99.9% uptime guaranteed. Moreover, you get a free SSL certificate, and 24X7 quick support from WordPress experts when needed.

Hostinger offers four pricing plans:

  • Single WordPress – Starts at $1.99/mo. It is ideal for beginners.
  • WordPress Starter – Starts at $2.99/mo. It is ideal for personal websites.
  • Business WordPress – Starts at $3.99/mo. It is best for small businesses.
  • WordPress Pro – Starts at $11.59/mo. Best for small and medium businesses.

You can start with any plan that suits you. I’d recommend you choose the WordPress Starter plan, in which you get a free domain worth ($9.99) and can host multiple websites.

After making the payment you’ll get an email from Hostinger with login details. After login into your account click to Auto Installer to install WordPress on your website.

hostinger auto installer

With WordPress and Hostinger you’ll have fewer problems in future, as you’ll get quick support on demand.

Customize Your Blog

The benefit of starting a WordPress blog – it is highly customizable.

There are hundreds of free and paid WordPress themes that would make your website professional looking without writing a single line of code.

GeneratePress and Astra are lightweight WordPress themes which offer tons of customization features and templates to make your website beautiful.

Below is an example of stunning WordPress theme:

WordPress Theme

WordPress also offers many (free and paid) plugins that make your website more powerful and secure.

Here are some important WordPress plugins you should use on your blog.

  • WP Rocket This plugin will increase your website loading speed and clear cache.
  • WP Forms Use this plugin to create simple optin forms for your website to capture emails.
  • RankMath – With this plugin you can optimize your website for SEO and increase your website rankings.
  • Sucuri – This plugin will protect your website from hackers.
  • WP Smush – This plugin will compress large images into smaller sizes without compromising the quality.

WordPress plugins will provide features that you want in your website.

Monetize your blog

To make money from your blog you’ll need to monetize it.

There are a number of ways to monetize your blog – affiliate marketing is the popular one.

In fact, the most popular monetization method for bloggers is affiliate marketing followed by Google Adsense.

Bloggers Income Tactics


Affiliate marketing is promoting other businesses products – and when someone buys a product from your affiliate link you get a commission.

Popular affiliate programs you can join to find affiliate products are ShareASale, AppSumo, and Impact.

You can also monetize your blog by:

  • Google Adsense
  • Writing sponsored posts and reviews
  • Selling products and service
  • Other Ad networks
  • Selling your own products and service

Promote Your Blog

Now it’s time to promote your blog and bring the audience to it.

There are plenty of ways to promote blogs (free and paid.) The popular one is guest posting.

It is the most effective and best way to increase your website authority and promote it.

You can also share your blog post on social media sites like Twitter, Linkedin, Facebook, and Pinterest. Posting your blog on these sites will bring your new audience to your website, who can buy products that you’re recommending.

Here’s a step-by-step guide on how to start a blog from scratch.

Final Verdict - Is Blogging Worth It?

As you can see, blogging is worthwhile in 2023 and not dead yet.

I hope you enjoyed this post and now your doubt about starting a blog is clear.

…and you are ready to launch your first blog.

My final advice is – you can build a money making blog if you invest time and focus on right blogging tips and trends.

And, now I’d like to hear from you.

Let me know in the comment section. Are you going to start a blog in 2023 or scale up your existing blog?

Please share this post with your friends and social media, If you found this post helpful.