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The Best Time to Post on Instagram in 2023 [Ultimate Guide]
What is the best time to post on Instagram in 2023? Is Instagram not giving you the engagement and reach you want?
It could be a matter of timing.
Timing is everything in social media marketing. To build a strong online presence for your business, you need to get the timing right for your Instagram posts and reels.
In this article, we’ll explore the factors to consider when it’s the right time to post on Instagram.
We will also discuss how to analyze and test the right posts for your audience.
Let’s learn how timing impacts Instagram success.
Table of Contents
When is the Best Time to Post on Instagram in 2023?
There is no sure answer:
It’s difficult to predict with certainty the best IG post times in 2023 as trends and user behavior can change over time. However, based on past data and current trends, it is generally recommended to post on Instagram during the following times:
- Early morning (before 9 AM)
- Late morning (between 9 AM and noon)
- Lunchtime (between noon and 1 PM)
- Late afternoon (between 3 PM and 4 PM)
- Early evening (between 7 PM and 9 PM)
Remember, these are just general guidelines, and the best posting times for your business may vary based on your specific audience and the type of content you are sharing.
To find the best times to post on Instagram for your business, you need to analyze Instagram Insights data and test different posting times to see what works best for your audience.
Factors for Determining the Best Time to Post on Instagram
Timing is important in social media marketing, and especially on Instagram. To ensure that your posts are seen by the right people at the right time, it’s important to consider the following factors:
- The audience’s location and time zone: If you have a global audience, it’s important to consider the different time zones they may be in. You want to post at a time when the majority of your audience is likely to be active on Instagram.
- The audience’s activity level on the platform: Different demographics and interests may have different levels of activity on Instagram. For example, younger users may be more active on the platform during the evening, while older users may be more active in the morning.
- The type of content being shared: The type of content you are sharing can also impact the best time to post on IG. For example, if you are sharing content related to breakfast or coffee, it may be more effective to post in the morning when people are starting their day.
Keeping in mind these factors, you can know when to post on Instagram for your specific business and audience. Don’t just blindly post at the same time every day – take the time to and analyze data to make an informed decision about when to share your content. The results will speak for themselves!
What is the Best Time to Post Reels on Instagram?
Instagram reels are the best way to boost your engagement on Instagram.
In fact, Instagram accounts have seen a 300%+ increase in engagement rate. If you want to boost Instagram engagement you can try publishing these times:
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 p.m.
- Thursday: 9 a.m., 12 a.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
Think about when your Instagram audience is most active. According to Instagram’s data, weekends and evenings are the busiest times. This may increase your reels’ visibility if you post them during these times.
Also, keep in mind your target audience’s particular habits. Consider posting your Reels during school breaks or weekends, when students are most likely to use the app.
The Best Times to Post on Instagram by Day
Posting on Instagram at the right time depends on many factors, including your audience, your content, and your goals.
These are some general guidelines for posting on Instagram by day of the week:
Source: Hootsuite
- Monday: 10:00 AM and 12:00 PM
- Tuesday: 5:00 AM, 9:00 AM, and 6:00 PM
- Wednesday: 7:00 AM, 11:00 AM, and 10:00 PM
- Thursday: 7:00 AM, 10:00 AM, and 3:00 PM
- Friday: 5:00 AM, 9:00 AM, and 1:00 PM
- Saturday: 8:00 AM, 11:00 AM, and 7:00 PM
- Sunday: 7:00 AM, 8:00 AM, and 4:00 PM
Best Time to Post on Instagram on Monday
The best time to post on Instagram on Monday is 12 PM. Most Instagram users like to checkout their Instagram feed after starting the week with great positivity.
Best Time to Post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is 9:00 AM. People get settled down after Monday, so they don’t mind checking out their feed in the early morning.
Best Time to Post on Instagram on Wednesday
The best time to post on Instagram on Wednesday is 11:00 AM. Wednesdays are also the days with the most engagement.
Best Time to Post on Instagram on Thursday
Thursday’s best time to post on Instagram is 10:00 PM. A weekday stretch from 11:00 AM to 2:00 PM is generally the most engaging.
Best Time to Post on Instagram on Friday
If you want to post on Instagram on Friday, the best time is 8:00 AM. From 11 AM to 7:00 PM on Friday, engagement is consistent throughout the morning and lunch hour.
Best Time to Post on Instagram on Saturday
Saturday mornings are the best time to post on Instagram. Get those eyeballs before the weekend begins!
Best Time to Post on Instagram on Sunday
Post on Instagram on Sunday between 7:00 AM and 8:00 AM Engagement on Sunday is pretty consistent. From 12:00 PM to 8:00 PM, it remained steady.
Note that these are just general guidelines and may not match your specific audience or content. To find out what works best for your account, try posting at different times. Furthermore, you should take into account the timezone of your audience to determine the best time to post.
Read: How to Schedule IG Posts
When is the Best Time to Post on Instagram by Location?
Another factor that can impact your Instagram engagement is location.
Every country has different time zones that may impact audience behaviors.
For example:
You’re posting on Instagram from India but you also have followers from the United States, so they might not see that post because both countries have different time zones.
The best time to post on Instagram can vary based on the location of your audience. Here are some general guidelines for the best times to post on Instagram based on different locations:
- United States: 2 AM, 8-9 AM, and 5 PM
- United Kingdom: 3 AM, 9-10 AM, and 6 PM
- Europe: 9-11 AM and 4-5 PM
- Australia: 12-1 PM and 7-8 PM
- India: 6-7 AM and 9 PM
The best posting times for your business may vary based on your specific audience and the type of content you are sharing. You can analyze Instagram Insights data and test different posting times to find the best times to post on Instagram.
What is The Best to Post on Instagram for Likes?
There is no one-size-fits-all answer to this question as the best time to post on Instagram for likes. It can vary depending on your specific audience and the content you are posting.
However, here are some general guidelines for the best times to post on IG for likes:
- Early morning (before 9 AM)
- Late morning (between 9 AM and noon)
- Lunchtime (between noon and 1 PM)
- Late afternoon (between 3 PM and 4 PM)
- Early evening (between 7 PM and 9 PM)
Remember, you may see different results because the best posting for your business can vary depending on your audience and the content you are sharing.
To find the best time to post on Instagram for likes, you should analyze Instagram Insights data and test different posting times to see what works best for your audience.
Tips for Finding Your Best Time to Post on Instagram Today
To find the best time to post on Instagram today, you can try the following Instagram tips:
Analyze your Instagram insights to see when your audience is most active. You can access your insights by clicking on the bar chart icon on your profile page.
Experiment with posting at different times of the day and see which times result in the most engagement.
Consider the time zone of your target audience. If most of your followers are in a different time zone, you may need to adjust the times you post accordingly.
Pay attention to the overall activity on Instagram. Posting when there is less activity on the platform may result in your post getting lost in the feed.
Consider the type of content you are posting. For example, if you are posting a motivational quote, it may perform well early in the morning when people are looking for inspiration to start their day.
Use a social media scheduling tool to schedule your posts in advance so you can focus on other tasks.
What Are the Best Apps to Post on Instagram?
There are many Instagram scheduling apps that can help you post on Instagram, both for individual users and businesses. Some popular options include:
- Circleboom: Using this social media management tool you can design, plan and schedule your post to reach your audience at the right time.
- Planoly: This platform allows you to schedule, publish, and analyze your Instagram posts, as well as plan your content strategy and collaborate with team members.
- Tailwind: This tool is specifically designed for Instagram scheduling and allows you to schedule posts, create a content calendar, and analyze your performance.
- Pallyy: This social media management platform allows you to schedule and publish posts to Instagram, as well as track analytics and engage with your followers.
- Buffer: This social media management tool allows you to schedule and publish posts to Instagram, as well as track analytics and engage with your followers.
- HootSuite: This platform offers a range of social media management tools, including the ability to schedule and publish posts to Instagram, track analytics, and engage with your followers.
These are just a few examples of Instagram scheduling apps available online. It may be worth trying out a few different options to see which one works best for your needs.
FAQs - Best Time to Post on IG
The best time to post on Instagram in 2023 will depend on your audience, content, and goals.
Instagram is likely to remain popular and influential in 2023, so it may be worth posting on the platform as part of your social media strategy.
The best times to post may differ for businesses and individuals depending on their audience and goals.
There are several tools available that can help you schedule and analyze your Instagram posts to determine the best times to post. You can use Instagram scheduling tools like Circleboom, Hootsuite, Later, and Planoly to schedule and publish your post.
The frequency of posting on Instagram in 2023 will depend on your goals, content, and audience preferences.
Posting at the “best” times can help increase visibility and engagement, but it is not a guarantee of success on the platform.
It’s a good idea to share fresh, original content on Instagram, but it may be okay to repost popular and relevant content from the past. Avoid posting repetitive content.