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SEO Changes That Will Affect Your Website in Future

SEO Changes That Will Affect Your Website in Future

Internet is constantly changing.

Last couple of years were especially turbulent as we noticed a serious shift towards mobile devices. At the same time, technology used by search engines such as Google has drastically improved so in future, we may expect whole process to be automated.

Although some SEOs may say that this is the end for optimization, there will always be opportunities to improve rankings and thus traffic of a site. Still, there is a debate in terms of what this future will look like.

Smart Ways to Building Links to Your Site in 2017

Smart Ways to Building Links to Your Site in 2017

Link building has evolved a lot and still remained the same.

Although most SEO experts say that Google’s algorithms have improved significantly in last few years and are able to recognize certain patterns (which is true) link builders are still doing a lot of gray hat techniques.

Still, I have to say that people are slowly starting to recognize potential dangers of such strategy and are instead opting to go full white hat.

Let’s check the best link building techniques that are still working today.

A Step-By-Step Guide to Creating Captivating Website Content

A Step-By-Step Guide to Creating Captivating Website Content

This is the guest post by Rachel Summers. Creating high-quality content for your website is essential. Whether you’re a small business owner, a blogger or you represent a business, the content your website posts will be the make or break to whether your website will succeed or not. With poor quality content, you’ll see low engagement rates, low website traffic, and a low SEO ranking. Instead, follow the guide below for the complete opposite. Be Original One of the most important parts of writing content is the uniqueness of it. If you’re simply copying content that’s gone viral in the hopes of gaining the same sort of engagement, you’re approaching the subject all wrong. If a post has gone viral, then it’s already been seen by a tonne of users, and when they see your similar post, they’ll simply think ‘huh, I’ve already seen that’ and they’ll dismiss it. That doesn’t mean that you can’t write about the same topic as the viral post, but you’ll need to add a new spin to it to entice those readers in. While on the subject of being original, ensure you don’t plagiarise anybody else’s work. Not only will this harm your SEO ranking, but also your business’s credibility. Start at the Top When creating content posts, start with the basics and work your way through it step by step to ensure it’s the best quality it can be. This means starting with the headline. Firstly, define what your post is going to be about. For example, if you’re running a travel blog, what topic are you going to be covering? Let’s...
A Step-by-Step Guide on How to Start an SEO Campaign

A Step-by-Step Guide on How to Start an SEO Campaign

SEO has been evolving ever since Internet and social media is being used for advertising and it is also going to change in the future dramatically.

It has been a bit easier in the past years to dominate the website ranking through applying SEO techniques; all one had to do is to build the anchor text links.

SEO is not going to be that easy anymore, but there is still a way to dominate the search engines like Google and Yahoo by following our step by step guide to starting an SEO campaign.

Why Schema Markup is an Added Advantage to Any Web Page

Why Schema Markup is an Added Advantage to Any Web Page

The mindset and mentality of the searchers are continuously changing. The thirst for immediate results on all their search queries makes it compulsory for the major search engines that the information they provide cannot afford to be irrelevant.

In spite of being increasingly sophisticated, search engines still cannot interpret or understand a web page the same way a human being is capable of. In order to provide the best search results possible to the searchers, popular search engines of the world such as Google, Bing, Yahoo and Yandex have come up with an ingenious solution called Schema markup.