This is the guest post by Bernadine Racoma.
Backlinks are still considered as one of the most important factors in search engine results ranking. No matter how many changes search engine leader Google has implemented over the years.
The concept of search engine to rank a website is still as simple as that, more links = high ranking, especially high quality ones, are still observed and expected to have a positive impact on search engine ranking.
In this post, we’ll see the following factors that’ll help you achieve backlinks as well as good search engine results:
What is inside?
#1. Create high quality content
You might be wondering why content is involved here. The explanation is actually quite simple – you can’t do good link building without quality content.
As pointed out in a piece on Search Engine Journal, the many approaches in link building all boil down to two major steps: creating high quality content and promoting.
Also, blogs and websites will naturally want to link to your content if it’s of good quality and is valuable to online content consumers.
Preferably, you should have long-form content with excellent readability.
A study by serpIQ revealed that the average content length of the top 10 search engine results tends to be higher for the top results. Higher ranking results have the trend of having more content.
It’s not clear if there’s really a policy among search engines to give preference to longer content but what is almost certain is that the time a visitor spends on a site is a factor. Longer content that are genuinely beneficial tend to carry more weight.
Also, consider developing infographics.
Infographics are attractive content for most online readers and are good references most blogs or sites would consider linking to.
Just make sure that your infographics are accurate and that the pertinent references used in creating them are authoritative and properly given attribution.
Moreover, it’s important to mention the need to create good content since the still unbeatable leader in online search itself, Google, emphasizes in its Webmaster Guidelines the importance of creating quality content after it implemented updates to its search algorithms that created the impression that link building has already become less important or insignificant.
#2. Promote your content
Having good content isn’t enough. You also need to promote your content. Blogs and websites can’t link to your content if they don’t know about it.
Most content developers who make it a habit to find relevant links to add to the articles or posts they are creating usually use search engines for this purpose.
Assuming you are still in the initial stages of your efforts to make your content rank high on search engine results, you still don’t have content that will come out on the top results for certain keywords. As such, you really need to exert the effort to promote your content.
There are many strategies for content promotion but nowadays it is mainly done through social media. It can also be done through subscription or by having an email list.
Additionally, your content can be submitted to a content community or shared to a forum frequented by those who are likely to be interested in your content.
Also, you can ingeniously implore the help of influencers by mentioning them (or the work they’ve done or an interview they’ve had) in your content and telling them about the mention.
These influencers will usually want others to know about this and will tend to share the content on their social media accounts.
There’s nothing wrong about contacting websites or blogs for link building opportunities as long as you don’t resort to spammy links or the emphasis on link quantity over quality and relevance.
You can send messages to authority blogs or sites and propose link exchanges. As you do link building, watch out for the following: link authority, the number of backlinks, and link diversity.
Make sure that you are only linking with quality pages.
Avoid links with dubious sites, especially those known to be involved in proliferating spam or unscrupulous online content promotion schemes.
Also, ascertain that you have diverse inbound and outbound links. This diversity means that your content should be linking to and getting backlinks from different websites or blogs.
Building links with just one or a few sites will easily raise the suspicion that you have been paying for the links you are getting or that you are simply maintaining a network of sites designed to cultivate a link farm.
This will be frowned upon by search engines, especially Google, and will most likely lead to a dreaded penalty.
#4. Do guest posts
I guess you might already know…
…What are guest posts?
In case if you don’t know here is a quick definition of guest post:
These are posts created by third parties and published by a blog usually with the goal of producing more content. Some bloggers invite third parties to publish content on their blogs usually in exchange for the opportunity to have their link posted on the blog.
Guest posting is a one of the best strategies of link building but you need to make sure that your link is appropriate and seamlessly integrated in the post.
Also, similar to how you should create content for your own site, make sure that the post will be valuable to the readers, particularly to the niche the blog (accepting your guest post) is serving.
Additionally, it is important to ascertain that the link you will be inserting in the guest post is not made into a “nofollow” link. Be sure to get the commitment of the blogger that your guest post link or links will not be nofollow links.
Often, it’s easier to succeed in your SEO efforts if you focus on a specific locality. Localizing your search engine optimization campaign can be easier and would serve as a good starting point for bigger SEO campaigns.
Once you establish your SEO outcomes on the local level, it would be easier working your way up. For this, you would likely need a good localization services provider unless you already have someone in your staff who can competently localize your content and other aspects of your website or blog.
Of course, since the main topic here is link building, you also need to localize your link building efforts. Contact local bloggers and websites for the possibility of mutually beneficial link exchanges and promotion.
Again, don’t forget link-building it is still secure its place in current search engine optimization strategies. Google and other search engines may have already changed their algorithms but links still form a significant part in achieving good ranking.
What you have to bear in mind, though, is that your focus should be on high quality links and content. Avoid link farming and mass link buying to avoid the unwanted consequences. Remember that link farms are not only futile; they can also lead to penalties that can severely harm your SEO campaigns.