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This is the guest post by Sunny Chawla.

Everybody knows how to keep his friends close and his rival closer.

It does not matter what industry you are is in, you should focus on your main competitors.

One of the most essential tasks for any Search Engine Optimization process is the primary competitor analysis.

This process helps you understand and identify the target of your SEO campaign.

Moreover, at the same time it provides fundamental input to build a strong and overall optimization strategy.

Depending on the industry, size and the scope of search engine optimization process, this SEO analysis can become quite relevant and difficult.

Apart from these, there are many different factors to take into consideration – most of them you might have practices before.

Often a Good SEO Competitor Analysis Says, what is helpful to them can be helpful to you.

Are you ready to know some great tools for competitor analysis in SEO?

To beat the rivals OR better to say the competitors, you should spy on them for effective marketing move.

Tracking the competitors’ search ranking is one of the most essential parts of SEO, including social mentions, emails and anything or everything else you do to boost your business.

Sometimes a good SEO competitor analysis says, what is helpful to them can be helpful to you as well. Here is how:

Top 10 Tools You Need for Competitors SEO Analysis

There are hundreds of SEO tools available these days, by which you can move ahead.

Few of them are paid and some of them are free.

You can choose a less costly paid one for all features activated. Generally, a free tool will not provide you all features activated.

These tools help you monitor not only the website you need or the performance of the website but also your competitors.

A great news?

You possibly use them for other tasks.

Here, in this blog, we have described 10 most effective tools for competitor analysis in SEO.

Let us have a look.

#1. Alexa (Monitor Traffic)

alexa

Alexa should be the first one, and it is. Alexa not only allows you tracking the global web traffic of your own as well as competitor website analysis.

It can help you transform the data into competitive value for business, which is essential.

Whether you use Moz toolbar, it will show you all websites Alexa ranking.

A great tool for spying on competitors, backlinks, keywords and traffic.

#2. SE Ranking (Track Rankings)

seranking

SE ranking helps you monitor the competitors’ search behavior and search ranking on any search engines and targeted regions.

You can use it up to five projects per website.

This tool is beyond doubt great to get detailed reports on main competitors, including data, average positions, traffic forecast as well as website visibility.

#3. InfiniGraph (Watch for Social Media Trends)

infinigraph

InfiniGraph is good for tracking trends on social media circles.

This tool helps you track social media trends of your competitors as per your niche.

You get to see your target audience. With this tool, you can easily pay attention to the strongest influencers as well as content for a successful campaign.

#4. Monitor Backlinks (Looking at Backlinks Profile)

A great tool to see or track backlinks. It is a new tool to the market of SEO and earned a great reputation for its extensive feature

You can easily track different competitors’ backlinks, negative or backlinks and find the quality ones.

You can estimate the traffic based on the keywords volume for a certain website.

A great tool that helps to analyze the backlines of bloggers and webmasters.

#5. SpyFu (View Competitor Keywords)

spyfu

If you have used one or more tools to check the competitors keywords then you must know how useful these types of tools are, so SpyFu, a great tool to view competitor keywords.

It is a powerful tool that lets you view all data on competitors’ keywords in organic and AdWords and helps you get more relevant keywords.

#6. Open Site Explorer (Monitor Backlinks)

open-site-explorer

Open Site Explorer is known as a great tool to see or track backlinks.

It is a new tool to the market of SEO and earned a great reputation for its extensive features.

You can easily track different competitors’ backlinks, negative or backlinks and find the quality ones.

You can estimate the traffic based on the keywords volume for a certain website.

#7. Moat (To See Where Advertisements Are Running)

moat

Moat is especially useful for tracking advertisement.

Moat is a multi-functional tool for ads industry.

With this tool, find out what advertisements are running for many different websites and top brands.

A nice thing is, you can measure the ads size and places with the help of Moat tool.

#8. iSpionage (Tracking Keywords)

ispionage

A spying tool that makes the competitor analysis easy and helps you see what your competitors are doing with organic search.

It has a bunch of tools or features that include search engine optimization competitive search, social monitoring as well as keyword tracking at the same time.

#9. Followerwonk (Analyzing Twitter Followers)

Followerwonk

Followerwonk analyzes the twitter followers and can optimize the twitter presence by way of analysis of competitors’ followers, place, tweets as well as content.

One of the best features of using this tool is to find the keyword and comparing them by metrics, such as age, language etc.

An authoritative tool for competitor analysis.

#10. Simply Measured (Curate Social Data)

simply-measured

As the name says, simply measured, a nice tool for aggregating the raw data for social metrics.

This tool helps you find out the competitors and their trends, branding, traffic, conversions and much, much more.

A lucrative thing is, you get more than 35 different reports on competitors analysis.

We could mention that are hundreds of SEO competitor analysis tools worth using, but that would not worth for a single SEO campaign.

You should make sure that any tool you use has a free trial, so that you can see how effective it is, before you buy a paid one.

It is essential to make sure that it works perfectly and badly team specific.

Author Bio

Sunny Chawla is a Marketing Manager at seocompanyexperts. A leading online marketing firm with ethical approach to digital marketing. He would love to share thoughts on pay per click marketing, SEO, SEM etc.