Internet is constantly changing.
Last couple of years were especially turbulent as we noticed a serious shift towards mobile devices. At the same time, technology used by search engines such as Google has drastically improved so in future, we may expect whole process to be automated.
Although some SEOs may say that this is the end for optimization, there will always be opportunities to improve rankings and thus traffic of a site. Still, there is a debate in terms of what this future will look like.
Link building has evolved a lot and still remained the same.
Although most SEO experts say that Google’s algorithms have improved significantly in last few years and are able to recognize certain patterns (which is true) link builders are still doing a lot of gray hat techniques.
Still, I have to say that people are slowly starting to recognize potential dangers of such strategy and are instead opting to go full white hat.
Let’s check the best link building techniques that are still working today.
SEO has been evolving ever since Internet and social media is being used for advertising and it is also going to change in the future dramatically.
It has been a bit easier in the past years to dominate the website ranking through applying SEO techniques; all one had to do is to build the anchor text links.
SEO is not going to be that easy anymore, but there is still a way to dominate the search engines like Google and Yahoo by following our step by step guide to starting an SEO campaign.
The mindset and mentality of the searchers are continuously changing. The thirst for immediate results on all their search queries makes it compulsory for the major search engines that the information they provide cannot afford to be irrelevant.
In spite of being increasingly sophisticated, search engines still cannot interpret or understand a web page the same way a human being is capable of. In order to provide the best search results possible to the searchers, popular search engines of the world such as Google, Bing, Yahoo and Yandex have come up with an ingenious solution called Schema markup.
The most challenging questions people come across while posting an article or starting a business are:
“How can I find the perfect keywords that my competition doesn’t know about?”
“What is the best keyword research tool in the market these days?”
“How will I know if a particular keyword is too hard to rank for?”
“Should I still target keywords or try to look for topics instead?”