In past few year focus of marketers has shifted from product centric approach to customer centric approach for marketing. Now customer retention and loyalty are more important than customer acquisitions.
Entire buyer journey is more considerable than individual transactions. Therefore, marketers have to re-examine the whole customer experiences.
They are seeking to create more streamlined, personalized, significant and sophisticated interaction to strengthen the client engagement, loyalty and ultimately profits.
In the modern era the growing Digital marketing techniques has proved to be more successful and cost effective.
Digital Marketing technology is used to market the services and products utilizing the digital tools mainly internet, cell phone, exhibit advertising techniques and some other additional digital modes.
The growing digital marketing method has become an essential component of many businesses.
With the advancement in technology the people have become more dependent on digital media.
They are using internet and mobile phones almost throughout the day.